Printer Friendly

An FM Brand Shifts To Digital At Entravision.

Entravision Communications won't be celebrating the 20th anniversary of Southern California's heritage Spanish Contemporary Pop radio station.

After 19 1/2 years on the air, " SE[bar]per Estrella " has shifted away from Entravision's Los Angeles-market trimulcast of KSSE-FM in Arcadia; KSSC-FM in Ventura; and KSSD-FM in Fallbrook, Calif.

The SE[bar]per Estrella brand and its programming elements will now live on in digital form,at

There, commercial-free streams of Spanish pop hits fromSE[bar]per Estrella's more recent years can be heard, along with a classic-focused "Rock en EspaEol" channel airing 1980s and 1990s hits, a new music channel, and "Club SE" — whereClub SE[bar]per Estrellalives on.

RBR + TVBR has confirmed that the stations' new branding is "La Suavecita,"with programmingfeaturing Classic Regional Mexican and Pop acts such as Selena, Bronco, Los Bukis, and Los Temerarios.

"SE[bar]per Estrella" has its roots on the signal presently home for Entravision's KLYY-FM 97.5 in Riverside. In 2000, it added KDLD-FM & KDLE-FM — both at 103.1 MHz as simulcast partners.

This put SE[bar]per Estrella in a heated format battle at the height of the Spanish Pop boom, against the then-Big City Radio-owned signals that now house KSSC, KSSD & KSSE. Over time, "Viva 107.1" lost the battle against "SE[bar]per Estrella," with the latter replacing the former in 2003.

In recent years, however, SE[bar]per Estrella struggled against increased competition, shifting listener demographics and a sharp decline in the volume of product that made it a success. In the November Nielsen Audio PPMs, SE[bar]per Estrella had just a 0.7 6+ rating.

[c] Copyright 2016 Streamline RBR, Inc. All Rights Reserved. Provided by SyndiGate Media Inc. ( ).

COPYRIGHT 2016 SyndiGate Media Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2016 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Radio and Television Business Report (RBR+TVBR)
Geographic Code:1U9CA
Date:Dec 2, 2016
Previous Article:Red Tide Continues ForCumulus.
Next Article:House E&C Committee Ranking Member Stays On.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters