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Amway Taiwan to see record revenue this year.

Taipei, Nov. 4, 2009 (CENS)--Defying the economic downturn, Amway Taiwan Co., a leading multi-layer marketer, is expected this year to break the revenue record of NT$7.2 billion (US$218.18 million at US$1 = NT$33) posted in 1994, according to H.W. Chen, president of Amway Taiwan.

In recent years Amway Taiwan has posted double-digit annual growths in revenues. Last year its revenues grew to NT$6.4 billion (US$193.94 million) and are expected to jump to over NT$7.2 billion (US$218.18 million). Chen predicted that the figure might break NT$10 billion (US$303.03 million) within three years.

Amway's promotion of its three major brandsiXNutrilite, ARTISTRY, and eSpringiXhas likely helped to drive sales, hence pushing up revenues. Nutrilite is the company's key health food brand, helping to generate sales of NT$3 billion (US$90.9 million) in Taiwan last year. ARTISTRY is its skin-care brand that saw annual revenue growth of 25% in the same year; while eSpring, mainly a water purifier brand, may post double revenues this year than last year.

Amway Taiwan has established seven product-testing centers in major Taiwan cities to better familiarize salespeople with products, raising their confidence to promote products. The company plans to set up more centers in second-tier cities island-wide in the near future.

Last year Taiwan's market for MLM sales dipped 4% from a year earlier to NT$51.4 billion (US$1.56 billion), with such value perhaps to remain unchanged this year.

((JL)) (GE)
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Publication:The Taiwan Economic News
Article Type:Financial report
Geographic Code:9TAIW
Date:Nov 4, 2009
Words:256
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