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Amstel Light revamps label.

Heineken USA says it has tweaked the Amstel Light label and package this year, "to bring added sophistication to Amstel Light's premium quality." The company says "these stylistic upgrades will reinforce Amstel Light's position as the light beer favored by light beer connoisseurs." Willem van der Hoeven, brand director for Amstel, said the new look compliments the product. "We are thrilled to introduced these exciting new packaging elements ... we have updated the classic Amstel Light look for the 21st century."
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Title Annotation:Heineken USA upgrades beer label
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 25, 2005
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