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Amp'd Mobile Ramps up Customer Care with ClientLogic; Wireless Provider Selects ClientLogic to Manage Customer Service for Cutting-Edge Mobile Entertainment Service.

NASHVILLE, Tenn. -- ClientLogic, a leading international business process outsourcing provider, today announced that Amp'd Mobile has selected ClientLogic to launch and manage all aspects of its customer service before the Company goes live later this year. Amp'd Mobile is the first mobile entertainment company in the growing MVNO (mobile virtual network operator) market designed specifically for broadband wireless and catering to the youth, young adult and early- adopter markets. E[acute accent]Amp'd Mobile, set to launch in late 2005, selected ClientLogic as its sole customer service outsourcing partner based on its expertise in the MVNO market and track record of providing award-winning customer care services. Amp'd Mobile will be serviced out of ClientLogic's Las Vegas facility, which also services several other household-name telecommunications and gaming companies. Amp'd Mobile selected the Las Vegas facility based on the agents' familiarity with the industry and the city's cutting-edge and youth-focused on-the-go environment. E[acute accent]"Amp'd Mobile is preparing to offer a completely new way for youth and young professionals to interact with a wireless solution," said Chris Houston, senior vice president, wireless operations at Amp'd Mobile. "As we prepare to officially launch our service, it is important to have a partner like ClientLogic with us from the very beginning. ClientLogic not only brings deep customer care expertise in the telecommunications industry, but it has also helped many other exciting companies come to market and grow quickly. With ClientLogic, we know that we can focus on expanding our technology offerings and bring in the best customer service experts to help serve our subscribers." E[acute accent]"ClientLogic has deep customer service experience in all areas that differentiate Amp'd Mobile from the competition," said Julie Casteel, chief operating officer at ClientLogic. "We are pleased that Amp'd Mobile selected ClientLogic for our proven track record in helping companies in its industry create and build their customer care strategies from the ground up. ClientLogic is dedicated to not only providing the best customer care services, but also offering our clients counsel and ideas to help improve their overall customer relationship management initiatives." E[acute accent]Amp'd Mobile will take the wireless entertainment experience to the next level with next-generation (3G) broadband wireless services and applications, focusing heavily on youth culture. Using the Amp'd proprietary interface and "Amp'd Live" portal, subscribers will be able to access the most relevant content from the biggest players in music, sports, gaming, lifestyle and entertainment. To date, the company has announced deals with Universal Music Group, Snoop Dogg, THQ, Moderati, PRIMEDIA, among others, and is developing exclusive handsets with Kyocera Wireless and Motorola, designed specifically for EVDO. In keeping with its fresh approach, Amp'd Mobile will give numerous customization options to its members while providing a tremendous value. Users will be able to select from pre-paid or post-paid payment methods and the company plans to put a greater focus on online customization and purchasing of handsets while also working with a select group of partners for in-store retail.

E[acute accent]About Amp'd Mobile

E[acute accent]Amp'd Mobile will be the first fully integrated MVNO for youth, young professionals and early adopters. By leveraging the power of 3G EV-DO, Amp'd will offer traditional services plus a completely fresh user interface and experience designed specifically for this market. With myriad options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to mobile entertainment and the wireless lifestyle. Targeted to launch later in 2005, more information can be found at

E[acute accent]About ClientLogic

E[acute accent]ClientLogic is a leading international business process outsourcing (BPO) provider in the customer care, fulfillment and back office processing industries. A subsidiary of Canadian diversified company Onex Corporation, ClientLogic's global footprint spans 50 BPO centers in 14 countries throughout North America, Europe, Africa and Asia. ClientLogic's consistent service quality across channels, media and countries helps clients reduce service costs, improve customer retention and increase revenue per customer. ClientLogic's industry-leading clients include Sony Corporation, DIRECTV, ABN AMRO, Gateway, TiVo, British Telecom (BT), National Geographic Television, LTU, Neuf Telecom and United Online (Juno/NetZero). ClientLogic is among the top five global customer care providers, managing more than 296 million customer interactions.

E[acute accent]For more information, please visit
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 17, 2005
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