SHOCKED TO DISCOVER that fashion is the second-largest polluting industry in the world after big oil, Amour Vert cofounders Christoph Frehsee and Linda Balti felt inspired to rebuild more environmentally-friendly wardrobes. But, the husband-and-wife pair struggled to find sustainable garments that were both trendy and modern without carrying a hefty price tag. Through this search, the idea of Amour Vert was born--a brand that designs fashionable, trendy garments that are aesthetically notable in their own right, but are also created out of sustainable, state-of-the-art fabrics and produced with minimal impact on the environment.
At a sustainable tree farm in Austria, Frehsee discovered and developed the perfect sustainable fabric with which to design his garments--a fiber from sustainably harvested beech trees. Armed with the right fabrics, a zero-waste philosophy and a manufacturing process completely based in the United States, Amour Vert quickly became the goldstandard of environmentally-friendly fashion. But, Frehsee still wasn't satisfied --to completely close the cycle, the brand would begin planting a tree for every t-shirt sold.
But, finding a partner proved challenging, and would turn into a year-long search until Frehsee discovered American Forests.
"There are many, many organizations and people that offer you to plant trees," Frehsee says. "But, I felt truly with American Forests I had a partner where the accountability was guaranteed, and also I could clearly see the results with them all being planted in the United States."
Since finding the perfect partner in American Forests in 2013, Amour Vert has planted more than 100,000 trees in wildlands and urban areas across the country, replanting the equivalent of 476 soccer fields.
But, Frehsee says Amour Vert isn't ready to be satisfied until sustainable tees fill every closet and America's forests are replanted.
"Hopefully, in a few years, we pass the one million tree mark." *
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|Title Annotation:||treelines: CORPORATE PARTNER PROFILE|
|Date:||Sep 22, 2016|
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