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Amobee chosen by Globe Telecom to deliver ad serving and mediation.

TELECOMWORLDWIRE-9 March 2010-Amobee chosen by Globe Telecom to deliver ad serving and mediation(C)1994-2010 M2 COMMUNICATIONS

Advertising solutions provider Amobee Media Systems announced on Tuesday it has been chosen by Philippines' telecoms company Globe Telecom to deliver ad serving and mediation for its Internet and mobile channels.

No financial details were disclosed.

As part of the partnership, Globe will use Amobee's Adserver platform and services including campaign management, business intelligence, reporting and mediation. Amobee's intuitive platform will enable Globe to tailor and append ads according to user's interests across all modalities, the company said.

The carrier will also employ Amobee's Adserver technology for its Push SMS services, enabling advertisers and marketers to gain easy access to Globe's existing user data for targeting to aid further development of their own CRM systems.

In addition, Amobee will offer mediation for Globe from which it will act as a broker and source a number of advertisers and ad networks on behalf of the carrier to complement and support Globe's sales team and existing sales strategy.

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Date:Mar 9, 2010
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