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Amherst Media.

Amherst Media

Box 586, Buffalo, NY 14226

www.AmherstMedia.com

Professionals needing tips to enhance photographic efforts as well as those entering the world of professional production will find these excellent new Amherst Media titles provide important tips from real-life situations. Kevin Kubota's DIGITAL PHOTOGRAPHY BOOT CAMP: A STEP-BY-STEP GUIDE FOR PROFESSIONALS (1584281693, $34.95) comes packed with instructions on everything from working with digital images and maximizing camera settings based on a camera's unique attributes to retouching, image enhancements, and presenting images to maximum professional advantage for sales. Packed with not only color photo examples but color screen shots, DIGITAL PHOTOGRAPHY BOOT CAMP covers all the basics--and streamlines them. Bill Hurter's BEST OF PHOTOGRAPHIC LIGHTING (1584281685, $34.95) covers all the basics of light and how it affects photography. From selecting artificial lights and modifers to working with natural light and window light, both indoor and outdoor lights and setups for adding color and dimension are covered, with examples in full color from a wide range of photographers. Diagrams of light projection blend with color image examples--some full-page--and many specific tips. Supplement this with Bill Hurter's GROUP PORTRAIT PHOTOGRAPHY HANDBOOK (1584281596, $34.95), which narrows the focus to the special demands a group portrait requires. Images from over forty top portrait photographers also enhance this presentation of techniques that digital and film photographers alike can use. From using levels to pose large groups to coordinating apparel and posing special groups, there are plenty of insights. Speaking of posing, two guides cover this topic exclusively. Norman Phillips' PROFESSIONAL POSING TECHNIQUES FOR WEDDING AND PORTRAIT PHOTOGRAPHERS (1584281707, $34.95) shows how to pose men, women and children alike, focusing on the shared goals of a good pose and discussing what sets a good pose apart from a bad one. From standing, seated and floor poses to resolving common posing problems, it's packed with plenty of color photo examples. Bill Hurter's PORTRAIT PHOTOGRAPHER'S GUIDE TO POSING (158428126X, $29.95) talks about 'cutting edge' posing, reviewing the basics and then going on to tell how to choose a pose which will best flatter the client. Well over a hundred color images demonstrate these 'beyond the ordinary' pose choices in action, featuring techniques for all types of portraiture and including details n corrective posing. All are very basic references any professional photographer or aspiring pro needs to have. Pose them then sell 'em with the aid of Jeff and Kathleen Hawkins' PROFESSIONAL MARKETING & SELLING TECHNIQUES FOR DIGITAL WEDDING PHOTOGRAPHERS (1584281804, $34.95), which appears in its second updated edition to cover all the basics of selling wedding photos, from identifying a target market and a specific demographic within that market to using bridal shows, networking, and internet marketing techniques to best advantage. Wedding photographers can not only gain but can increase sales and even pros will find many income-producing tips here. Photoshop owners will find very useful Maurice Hamilton's BLACK AND WHITE PHOTOGRAPHY TECHNIQUES WITH ADOBE PHOTOSHOP (1584281731, $34.95), a fine guide to producing black and white photos through digital manipulation. From taking black and white shots and editing them for professional results to optimizing the conversion to black and white and using Photoshop's special features to aid in the finishing process, black and white photographers now have a guide to how those polished results are produced. Bill Hurter's THE BEST OF FAMILY PORTRAIT PHOTOGRAPHY: PROFESSIONAL TECHNIQUES AND IMAGES (1584281685, $34.95) shows how to pose and shoot to produce a to-notch family portrait, whether using indoor or outdoor settings. From understanding the basics of equipment selection to posing techniques so everyone looks good, group arrangements for appealing compositions, and working with children, chapters cover everything from subject dress and things to avoid to the importance of the 'rule of third' in image composition. If you're regularly shooting at night or under lowlight conditions you must have Peter Cope's NIGHT AND LOWLIGHT TECHNIQUES FOR DIGITAL PHOTOGRAPHY (158428174X, $34.95) close at hand: it discusses how color is changed by low light, how sunsets and sunrises photography differently, and how to capture lightning, moons, cityscapes, fireworks and more. Both camera and software techniques are covered in an excellent primer with plenty of color photo examples. Lou Jacobs Jr.'s HOW TO START AND OPERATE A DIGITAL PORTRAIT PHOTOGRAPHY STUDIO (1584281715, $39.95) covers everything the photographer needs to put together a profitable studio, from purchasing studio equipment and determining the best strategy for proofing and presenting images to establishing food marketing plans. With fundamentals of business savvy blending into the specifics of operating a photography studio, complete with color photos and notes on successful images, this is a real winner. Jeff Smith's CORRECTIVE LIGHTING, POSING & RETOUCHING FOR DIGITAL PORTRAIT PHOTOGAPHERS, 2ND EDN (158428157X, $34.95) provides photographers with a step-by-step guide for adjusting photos, from posing in studio or on location to conducting digital repairs. Common problems include weight, glasses glare, large noses and thinning hair: there can also be blemishes, stray hairs and even braces--all of which can be remedied both in studio and using digital adjustments. Jack and Sue Drafahl's MASTER GUIDE FOR UNDERWATER DIGITAL PHOTOGRAPHY (1584281669, $34.95) provides all the basics to master underwater photography; from buying an underwater digital camera and preparing for the first dive to handling common image problems in underwater shots. Color examples throughout discuss settings, options, and alternatives and teach all the basics of underwater photography. Bill Hurter's BEST OF WEDDING PHOTOGRAPHY: TECHNIQUES AND IMAGES FROM THE PROS, 2ND EDN (1584281545, $34.95) provides a wealth of techniques and images culled from over thirty professional photographers and pairs these images with very specific tips for both digital and film photographers. Some of the best images on the market receive in-depth analysis and technical coverage on what elements make them great.
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Copyright 2007 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Digital Photography Boot Camp: A Step-by-Step Guide for Professionals; Best of Photographic Lighting; Group Portrait Photography Handbook; Professional Posing Techniques for Wedding and Potrait Photographies; Portrait Photographer's Guide to Posing; Professional Marketing and Selling Techniques for Digital Wedding Photographers; Black and White Photography Techniques with Adobe Photoshop; The Best of Family Portrait Photography: Professional techniques and Images
Publication:California Bookwatch
Article Type:Book review
Date:Jan 1, 2007
Words:965
Previous Article:Sybex.
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