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Ameriprise Financial ad campaign commends hard work and financial responsibility.

M2 EQUITYBITES-January 18, 2013-Ameriprise Financial ad campaign commends hard work and financial responsibility(C)2013 M2 COMMUNICATIONS

18 January 2013 -- Ameriprise Financial (NYSE: AMP) has announced its new advertising campaign scheduled to begin airing January 20th during the National Football League's NFC Championship game.

The broadcast ads highlight the resilience of the American spirit, the company's dedication to keeping its clients' dreams alive and the importance of working toward a confident retirement. The ads, created by R/GA, feature Tommy Lee Jones, who appeared in the company's last campaign that launched in September 2011.

The new spots, titled "Dream," "Working" and "Business" (airing later this year), open with Jones outdoors in a rural area that evokes the American frontier and cut to scenes of Americans at work in personal and professional settings. Jones, who most recently starred in "Lincoln" and "Hope Springs," communicates that hard work and perseverance are characteristically American qualities that can lead to personal fulfillment and financial security. The ads build on the Ameriprise brand platform MORE WITHIN REACH by stressing the importance of a one-on-one relationship with a trusted advisor who has the backing of a strong firm that has helpedms of people retire.

At Ameriprise Financial website is at

USD 1 = 0.62992 GBP

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Publication:M2 EquityBites (EQB)
Date:Jan 18, 2013
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