Printer Friendly

American greetings unveils birthday card connection.

CLEVELAND--American Greetings Corp. has launched a collection of birthday cards called Let Me Out that delivers a new look for sound cards. The cards incorporate fresh twists on paper technology combined with carefully written copy and festive artwork.

Each card in the collection features a paper card inside a base. When the card is pulled out of the base, a surprise sound is triggered. Characters depicted include a gnome in a garden, a squirrel in a bag of peanuts, a monkey in a pile of bananas and a kitten resting in a basket of yarn.

"Let Me Out cards have such a different look and feel to them that it makes them stand out as something special," says Carol Miller, executive director of new product concepts at American Greetings. "Quirky and fun, this one-of-a-kind concept is a great way to add a little character to the next big occasion."

COPYRIGHT 2011 Racher Press, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2011 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:SUPPLY SIDE
Publication:MMR
Date:Sep 5, 2011
Words:149
Previous Article:Mix grows to include new kinds of products.
Next Article:Something new in baby wipes.
Topics:

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters