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American Seed Trade Association (ASTA).

Dr. Harry B. Collins, VP of Technology Transfer at Delta and Pine Land Co., is elected Chairman of the American Seed Trade Association (ASTA).

Assisting Collins in leadership roles will be First Vice Chair Mike Peterson, Pres, Peterson Genetics, Cedar Falls, IA; and Second Vice Chair, Kelly Keithly, CEO / Pres of Keithly-Williams Seeds, Yuma, AZ.

Also at ASTA, Lisa J. Dry is named VP, Public Affairs, where she will be responsible for creating an outreach and education program for ASTA's public audiences which include its members, growers and the media.

Dry most recently served as Dir of Comms for the Biotechnology Industry Organization (BIO). She held similar positions at the Animal Health Institute and the National Pork Producers Council. She has also worked with American Cyanamid and New York City-based advertising and public relations firms.
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Publication:Agri Marketing
Date:Sep 1, 2006
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