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American International Industries.

With a rich history in the beauty care market, American International Industries (All) continues to roll out products in a wide range of category segments.

Most recently, the company debuted several hair-removal devices under the Surgi-Care and One Touch labels.

Surgi-Cream Hair Remover for Underarms is an odor-control formula that works to neutralize unpleasant odors, making the hair-removal process more inviting.

It is packaged in a convenient container that helps provide a smooth and gentle application. The product reportedly goes on thicker than regular depilatories and stays in place without running or dripping. It works in five to eight minutes, a spokeswoman for the company says.

Surgi-Wax Hair Removal Sticks with Green Tea and Aloe for Face and Brows is said to easily remove unwanted facial hair.

To employ the product, the user heats the tip of the stick, applies the wax to the face or brows and peels it off. The sticks are said to be suitable for all skin types and are formulated with axulene, a derivative of the chamomile plant to sooth skin and alleviate dryness.

The company's One Touch Microwaveable Facial Waxer employs a sensitive skin formula with aloe extract in a pear-scented wax. The product can be heated in a microwave oven, applied to unwanted facial hair and removed with the strips provided in the kit. The spokeswoman says the user will be hair free for four to six weeks.

Surgi-Hair Stop Plus for Face & Body is said to be the first hair inhibitor to treat both facial and body hair. It uses an all-natural blend of soybean seed, ginger root and creosote bush extracts to prevent hair growth and make hair softer and less visible.

In addition, the company has added a wax gel hair remover for face and brows to the Surgi-Care line.

The newest products join the company's already long list of items for removing unwanted hair from legs, face and along the bikini line.

All's hair-removal line is just one of the dozens of products offered by the 33-year-old company.

Started in 1971, All offers products under such brands as Andrea, Ardell, Body Drench, clean + easy, Clubman-Pinaud, GiGi, Gena, 'N Rage, Naturessence, One Touch, SuperNail, SurgiCream, Woltra and Youthair.

Over the years it has grown into one of the largest privately held beauty companies in the country.

All has a total of nearly 30 brands in its stable of products and it markets them across a wide range of retail formats, including the drug, grocery and specialty markets.

Its offerings can be found in more than 100 countries around the world.

In recent months the company has continued to enhance its offerings with new entries in a number of different product areas.

In skin care, All has added a host of products under several labels, including Gena Laboratories, Andrea and Body Drench.

Among the new items are a line of Sweet Inspirations scented lotions to smooth and hydrate skin, the Skin Spa Professional Microdermabrasion System to restore, renew and rejuvenate skin anywhere on the body and Andrea Wrinkle Release, a line of wrinkle-reducing products featuring Matrixyl, an ingredient clinically proven to reduce brow lines, deep eye wrinkles and falling cheek skin.

Also new to the Andrea brand is a Face Mix Powder Mask, a treatment that incorporates extracts of licorice, chamomile, bearberry and orange to help reduce redness and even out skin tone.

In nail care, the company has rolled out three Cuticle Care treatments to renew dry, damaged cuticles.

And in hair care, All has added Hair Repair deep-conditioning treatments to improve the appearance, texture and manageability so hair appears strong, glossy and smooth after just one use.

The products are infused with natural proteins, botanical extracts and conditioners.

Contact: David Woolf, Executive Vice President of Retail Sales

American International Industries, 2220 Gaspar Ave. Los Angeles, Calif. 90040-1516 Phone: (323) 728-2999, Fax: (323) 728-1100 www.aiibeauty.com
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Title Annotation:Innovators In Niche Beauty 2004; profile of company and its products
Publication:Chain Drug Review
Article Type:Company Profile
Geographic Code:1USA
Date:Feb 2, 2004
Words:647
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