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American Express Unlocks the Power of the Gift Chain.

Popular Merchants and American Express Set to Give Away Nearly $20 Million in Gifts to Cardmembers this Holiday Season

Cardmembers Receive a Surprise Gift for Each Eligible Purchase at Select Online Retailers; Some Gifts Can be Shared with Facebook Friends

NEW YORK -- American Express is celebrating the season of giving with The Gift Chain, an innovative new program that presents a surprise gift to cardmembers each time they shop at participating online retailers and spend $25 or more (up to 10 gifts, while supplies last). The Gift Chain consists of hundreds of thousands of gifts, ranging from $500 American Express Gift Cards to one-year ShopRunner memberships to $5 statement credits, and more. Plus, some gifts are shareable with three Facebook friends, enabling cardmembers to spread the joy this holiday season.

"The Gift Chain is the latest in American Express' efforts to deliver value to our cardmembers and merchants where they are already connecting - and during the holiday season that is increasingly online," said Kathleen King, Vice President, Strategic Merchant Marketing at American Express. "At the same time we hope to drive business to our merchants' retail websites, we are using our Smart Offer technology to add a new element of excitement and reward to our cardmembers' holiday shopping experience by surprising them with a gift directly after purchase. Moreover, we are thrilled to help our cardmembers spread the joy by making some of these gifts shareable with their Facebook friends."

To join The Gift Chain, cardmembers need to register an eligible American Express[R] Card and spend $25 or more at a participating online store between November 28, 2011 and December 21, 2011. Once cardmembers make a qualifying purchase, American Express will instantly send them an email revealing a surprise gift, which for select gifts could be shareable. There is also a free participation method for registered cardmembers. For full details of this promotion, cardmembers can visit

Some of the nation's most popular online retailers are participating in The Gift Chain. With such a variety of merchants, cardmembers can shop for the family and friends on their list and receive a gift when they make qualifying online purchases at American Eagle Outfitters, Bed Bath & Beyond, Blue Nile, Dell, GameStop, J.Crew, Lenovo, Neiman Marcus, Nike, REI, Rue La La, Toys"R"Us, vente-privee USA,,, and Zappos.

The Gift Chain is comprised of an assortment of gifts to surprise and delight cardmembers. Not only can they receive credits and gifts cards from participating online retailers, but gifts will also range from statement credits and gift cards to indulge at Dunkin' Donuts, Godiva, or Kiehl's; to a little extra toward a cardmember's getaway with Starwood Hotels & Resorts Worldwide, Inc. or Hilton Worldwide's ten hotel brands; to a year of free two-day shipping and returns through a ShopRunner membership.

The Gift Chain will run through December 21, 2011, while supplies of gifts last. For more information and the Official Rules, cardmembers can visit

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on, and
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Publication:Business Wire
Geographic Code:1U2NY
Date:Nov 28, 2011
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