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American Airlines to sponsor Texas music, film festival.

M2 EQUITYBITES-March 11, 2013-American Airlines to sponsor Texas music, film festival(C)2013 M2 COMMUNICATIONS

Texas, USA-based carrier American Airlines (OTC: AAMRQ) said it will act as a "Super Sponsor" and the official airline of the 2013 South by Southwest music, film and interactive festival, which begins this week in Austin, Texas.

American said its sponsorship of the festival highlights its commitment to small business and technology innovation as well as the arts and entertainment.

The carrier said it will host various events during the film and interactive portions of SXSW and offer festival-goers opportunities to relax and experience airline's new branding and technologies firsthand.

In addition to American's activities at SXSW, the airline is reminding customers on all inbound flights to Austin to visit its locations in the Austin Convention Center and on Sixth Street. American's Twitter followers can also track their experiences at SXSW using the hashtag #newAmerican.

For more information on American's sponsorship and participation in SXSW visit

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Publication:M2 EquityBites (EQB)
Geographic Code:1U7TX
Date:Mar 11, 2013
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