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America, You Decide.

America Will Vote for Blue Bunny(R)'s Ultimate Ice Creamaniac

LE MARS, Iowa, July 18 /PRNewswire/ -- For the past few weeks, Blue Bunny(R) has been on a quest to find America's Biggest Ice Creamaniacs. Ice cream enthusiasts across the country submitted stories, photos and videos to prove their passion for ice cream, and now the ultimate Ice Creamaniac is about to be crowned.

Ice cream lovers are invited to cast their votes for the country's biggest and most fanatical Ice Creamaniac July 17 - July 31 on http://www.bluebunny.com/ . The ultimate Ice Creamaniac will be announced in August on Blue Bunny's website.

"We've opened the voting up to America because who better to judge an ice cream lover's devotion than ice cream lovers themselves?" said Dave Smetter, director of marketing communications for Wells' Dairy.

More than 100 submissions were received during the entry period of June 6 - June 30th. Entries were narrowed down to five by a panel of ice cream aficionados at Blue Bunny's corporate headquarters in Le Mars, Iowa, the "Ice Cream Capital of the World."

About Wells' Dairy

Since 1913, the colossally creative artisans at Wells' Dairy, Inc., the largest family-owned and managed dairy processor in the United States, have been hard at work adding a little joy to life putting all things chunky, chewy, rich and gooey into Blue Bunny(R) ice cream. Today, ice cream aficionados throughout the United States, Mexico and Puerto Rico can indulge themselves and choose from nearly 500 tantalizingly tasty Blue Bunny ice cream flavors, frozen dairy desserts and delectable novelties. Be the first to find out about new Blue Bunny products by becoming an iScream Team member at http://www.bluebunny.com/ .

Blue Bunny is made in Le Mars, Iowa: The Ice Cream Capital of the World. More ice cream is made in Le Mars than any other place on the planet. Visitors to Le Mars are always welcome at The Ice Cream Capital of the World Visitor Center. While there, they'll learn all about the history of ice cream, Wells' Dairy and Blue Bunny, experience fascinating interactive exhibits and get a glimpse at how America's favorite treat is made. Afterwards, they can stroll next door to an authentic, old-fashioned, honest-to-goodness soda fountain and indulge in their favorite ice cream creation.

CONTACT: Lesley Bartholomew of Wells' Dairy, Inc., +1-800-942-3800 ext. 2002, lmbartholomew@bluebunny.com , or Wendy Fitch of Barkley Evergreen & Partners Public Relations, +1-816-214-7680, wfitch@beap.com

Web site: http://www.bluebunny.com/
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Publication:PR Newswire
Date:Jul 18, 2006
Words:416
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