Printer Friendly is clear leader in European online book sales, says IDC.


European online booksellers are struggling to compete against strong international competition from, according to IDC.

In its new report IDC examines the online bookselling market in Europe and profiles seven of the largest players including Amazon, BOL and WHSmith.

IDC notes that the European online bookselling industry has recently seen several high profile mergers and acquisitions, most notably the alliance between BOL and the Scandinavian bookstore Bokus, which it attributes to the growing pressure to increase sales and become profitable faster.

Many locally-based online booksellers struggle to compete with the major international players because of regulations governing the price at which local books can be sold, according to the report. Nevertheless the smaller online retailers could have an advantage over groups like Amazon in the future by being able to offer a wider range of locally published, native-language books.

However IDC concludes that has so far been highly successful in extending its bookselling business to the European market and in terms of sales a 'wide gap' still exists between Amazon and the leading European online booksellers.

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Publication:Internet Business News
Date:Jul 21, 2000
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