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Amarula Cream Liqueur Searches for Inspirational Women.

In honor of International Women's Day, Amarula Cream Liqueur is celebrating women who are making a difference and inspiring others to do the same

LOUISVILLE, Ky. -- In honor of International Women's Day, on March 8th, Amarula Cream Liqueur wants to celebrate influential women in America who have shown courage, strength and perseverance, who have laid the foundation for young women and who are making a difference in the lives of others. Amarula is calling all Americans to share these women's achievements and will recognize one exceptional woman with a $10,000 award. To nominate an extraordinary woman in your life, go to and describe the outstanding things she does in 250 words or less. Nominations are accepted March 8 through April 30, 2007.

"We're excited to honor International Women's Day by recognizing the achievements of women and encouraging them to share their stories," said Christa Bryant, Amarula brand manager. "This is a day to celebrate ordinary women who have done extraordinary things and Amarula is proud to recognize their outstanding achievements."

Women in the U.S. have increasingly taken advantage of freedoms and created many opportunities for themselves, setting examples for women around the world. Perhaps no where else is this more evident than in South Africa, where International Women's Day is widely celebrated in recognition of the recent advancements for women in that country.

Amarula shares in this recognition, as the cream liqueur is produced solely in South Africa. The production of Amarula relies on the local residents and serves as the main source of income for many women of the community. Amarula has introduced a range of sustainable economic development programs, as well as provides training for residents, mostly women, in basic business skills. In fact, Amarula Master Distiller Caroline Snyman has been recognized as a prominent leader in an industry comprised mostly of males. At a young age she achieved her PhD, which has fueled her success and given inspiration to others.

As the focus on education and the empowerment of women gains greater traction throughout the community, the women of South Africa have much to celebrate, but still more to accomplish. Through this advancement, which is fueled by The Progressive Women's Movement of South Africa, leaders of the country are called upon to mentor and inspire the next generation of women to enter the workforce. Only 30% of South Africans over age 25 complete grade 12, therefore education is a strong platform for this reform. Currently 46% of women are employed, but they hold only 19% of management jobs. There is still progress to be made, but the attention on women, not only in South Africa but also internationally, is encouraging, and their achievements should be recognized and celebrated.

About Amarula Cream Liqueur

Amarula Cream Liqueur, the flavorful cream liqueur made from the fruit of the Marula tree, is available in the US through Brown-Forman Corporation, based in Louisville, Kentucky. Brown-Forman is a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Canadian Mist, Fetzer and Bolla Wines, Korbel California Champagnes and Hartmann Luggage.

About International Women's Day

The commemoration of International Women's Day started at the beginning of the twentieth century as the growing women's movement of the time called for equality and justice. As women began to play a more prominent role in society, this day served to recognize their achievements. Still today, many women are responsible, yet not widely recognized, for some of the greatest inventions and milestones in history.
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Publication:Business Wire
Date:Feb 22, 2007
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