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Always discreet receives honor.

Just six months after its launch, Procter & Gamble's Always Discreet product line has been recognized with three industry credentials. The line offers women with sensitive bladders a line of pads, liners and underwear.

Always Discreet earned the Good Housekeeping Seal and was named Product of the Year in the bladder protection category. Further, Always Discreet liners were granted a Better Homes and Gardens Best New Product Award.

"For women managing bladder leaks, experimenting with different products is not ideal--she needs to know and feel confident that she's protected," says Chandrika Kasturi, Always Discreet product research director. "Consumer credentials, like the ones achieved by Always Discreet, help women identify products that will work as an effective solution. Women looking for incredible bladder leak and odor protection can find it with Always Discreet."

According to P&G, Always Discreet quickly became a favored consumer product after launching in North America in August 2014. After extensive evaluation by the Good Housekeeping Institute, Always Discreet liners, pads and underwear earned a Good Housekeeping Seal, which offers a limited consumer warranty. In a TNS survey of 40,000 consumers Always Discreet liners, pads and underwear were voted the 2015 Product of the Year in the bladder protection category. Additionally, Always Discreet liners were voted the 2015 Best New Adult Incontinence Product in a study of over 70,000 consumers conducted by BrandSpark International.

Women no longer need to feel like they're wearing an adult diaper to get incredible incontinence protection. Curve-hugging, disposable Always Discreet underwear is discreet to wear, soft and comfortable, and has the extra protection of Dual LeakGuard barriers to help stop leaks at the leg, where they are most likely to occur. Always Discreet underwear is feminine and offers innovative OdorLock technology that neutralizes odors instantly. Its Advanced Core Technology absorbs and locks away fluids.

Always Discreet pads are up to 40% thinner than the leading brand and absorb twice as much fluid as women may need, based on average U.S. consumer usage.

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Title Annotation:Nonwovens News
Publication:Nonwovens Industry
Date:May 1, 2015
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