Printer Friendly Launches to Connect Students with Financial Aid.

Online Service Simplifies the Financial Aid Process and Brings Transparency to Real Costs of College

CHICAGO -- Today, which ensures students don't miss out on financial aid, announced its new service to simplify the financial aid application process, instantly comparing aid packages from multiple universities and helping students maximize their chances for aid. As the peak period of financial aid deadlines approaches, plenty of cost-conscious families want to estimate the amount of financial aid they'll receive without waiting weeks or months to get their award letter.

Over 21 million "Free Application for Federal Student Aid" (FAFSA) forms are submitted each application cycle, and completing it is just one of many steps that college students and families take each year to become eligible for financial aid. Confusion surrounding aid eligibility impacts decision-making in a costly way. Each year, at least 1.7 million students who would have been eligible for financial aid fail to file the FAFSA because they believe themselves to be ineligible. Lacking simple tools to premptively estimate and compare real costs across colleges, many families have instead taken the "send in the forms with fingers crossed" approach when it comes to financial aid.

Historically, students have had no idea how much attending the college of their choice would cost until months after applications were tediously completed and processed by each individual school. With today's announcement, introduces a free service that helps families easily anticipate their financial aid award from different colleges based on their income. The site also allows families to check whether they're missing out on federal, state, and merit aid for which they may be eligible, and easily prepare and file financial aid forms. At the same time, offers a free simple FAFSA filing with step-by-step guidance and easy to understand resources, similar to a "TurboTax for financial aid."

"Families lack straightforward, actionable guidance about which forms to do and how to do them correctly," said Sue Khim, CEO, "'s mission is to improve college access through our unique line of consumer-focused tools that bring greater transparency and ease to families contemplating what will likely be among the most important financial decisions of their lives - college tuition."

Research has shown that streamlining the complicated financial aid process improves college access - analysis on a group of 17,000 individuals suggests that those who received assistance with the FAFSA and information about aid are substantially more likely to receive more financial aid. taps into the powerful ways that information and web services can improve the college financing process for families.

The service is available to prospective and returning college students and their families starting today. For more information, please visit

About makes sure students don't miss out on financial aid or the best student loan offers. Based on the colleges where students are applying for aid, instantly matches them to financial aid opportunities and helps them maximize their chances for aid. It's fast, easy, and free. Premium service helps families prepare and file their college financial aid forms. It's similar to a TurboTax for your taxes. Historically, students had no idea how much attendance would cost until months after applications were tediously completed and processed by each individual school. From filling out the FAFSA to finding the cheapest student loans, helps families manage the entire financial aid process in one place.
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Publication:Business Wire
Geographic Code:1U3IL
Date:Mar 7, 2012
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