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Alltel to Expand Offer of Local Phone Service.

Residents and businesses in the Little Rock area have another choice in local telephone service.

Alltel Corp. is now pitching local service to all residents in Little Rock, North Little Rock and Sherwood. The push follows an earlier direct-mail campaign to its wireless customers in the area.

"We're really happy with where we are and the way the wireless customers responded," says Andrew Moreau, an Alltel spokesman.

Following the company's policy of not divulging numbers of customers, Moreau declined to say how many wireless customers responded to the offer. He added that the success of the direct-mail offer, which started around Sept. 7, prompted expanding the offer.

With the addition of local service, Little Rock-based Alltel can offer customers "bundled" local, long-distance, paging, Internet and wireless service on one bill. Many point to this ability as valuable to Alltel and other competitive local exchange carriers (CLECs) in competing with incumbent providers such as the regional Bell operating companies (RBOCs), which are currently prohibited from offering long-distance service.

Under the federal Telecommunications Act of 1996, the RBOCs cannot enter the long-distance market until they prove local competition exists.
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Comment:Alltel to Expand Offer of Local Phone Service.
Publication:Arkansas Business
Geographic Code:1USA
Date:Nov 1, 1999
Previous Article:Alltel Arena Finally Opens.
Next Article:Quality Awards Honor 53 Arkansas Companies.

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