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Allstate's Desiree Rogers named White House social secretary.

Allstate Corp.'s president of social networking will now be planning events at the White House.

Desiree Rogers has been named by President-elect Barack Obama as special assistant to the president and White House social secretary, according to the Office of the President-elect. She will be the first African-American woman to hold the position.

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Rogers, 49, a member of Allstate Financial's executive committee, took over the firm's newly created position of president of social networking six months ago. The Chicago businesswoman was responsible for building a social network to connect middle-market consumers, Allstate said at the time of her hire.

Rogers, an Obama friend, worked on the campaign's fundraising team. She has a master's in business administration from Harvard University and has served as president of Peoples Gas and North Shore Gas well director of the Illinois Lottery.

She is a board member of the Lincoln Park Zoo, the Museum of Science and Industry and the 2016 Olympic Cultural Committee, which is working to bring the Games to Chicago.

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Title Annotation:People in Insurance
Author:Hemenway, Chad
Publication:Best's Review
Article Type:Brief article
Date:Jan 1, 2009
Words:171
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