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Allegations hit phone-ins.

Broadcaster itv said today it had seen a sharp fall in the amount of money it takes from premium-rate quiz and game show phone-ins.

The 20% decline for March and April came after the television industry was rocked by a series of allegations relating to the apparent duping of viewers.

ITV said all its current output had been cleared by an independent review, but warned it was unclear when consumer confidence would return. The broadcaster said revenues from ITV Play, which runs during the night on ITV1 and ITV2, were running at a significant reduction from 2006.

It added: "Other premium rate telephone services revenue is down by approximately 20% in March and April and concerns remain about when consumer confidence in this area will be restored."

ITV said it had strengthened its procedures to comply with or exceed the provisions issued by premium rate telephone regulator ICSTIS.
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Title Annotation:Business Local
Publication:Evening Gazette (Middlesbrough, England)
Date:May 17, 2007
Words:148
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