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Allaire names David J. Orfao as president & CEO; Former Senior VP of SQA, Claris and Frame joins Allaire to lead expanded management team; Company also names Lotus founder Mitchell Kapor to board of directors.

CAMBRIDGE, Mass.--(BUSINESS WIRE)--March 31, 1997--Allaire Corp., a leading Internet software firm and developer of Cold Fusion, has named David J. Orfao president and CEO.

Prior to joining Allaire, Orfao was the senior vice president of worldwide sales, marketing and service at SQA, an industry leader in automated software testing tools. Orfao has been highly regarded in the software technology industry for almost two decades, with a proven record for building world-class sales and marketing organizations and successfully leading early companies to strong market positions. Orfao will lead an expanded executive management team that includes a new vice president of world sales and chief financial officer both announced today.

In addition, Allaire announced today that Mitchell Kapor, founder of Lotus Development Corp., will join the company's board of directors. Kapor is also a founder of the Electronic Frontier Foundation, a non-profit civil liberties organization working to protect privacy, free expression, and access to public resources online. Kapor is widely recognized as a long standing leader in the software industry and one of the most influential thinkers on the future of the Internet.

These announcements come in a series of major accomplishments in what has been a period of rapid growth for Allaire. Since establishing their headquarters in Cambridge in September, 1996, Allaire has tripled in size to over 50 full time employees. At the same time, Allaire has also more than tripled its installed base of customers. They have launched two major products including a release of their flagship product, Cold Fusion, a Web application development tool for building dynamic Web sites and applications on corporate Intranets and the Internet.

"The tremendous success of Cold Fusion has fueled incredible growth at Allaire since we moved the company to the Boston area eight months ago," said J.J. Allaire founder and chief technology officer at Allaire. "David Orfao and Mitchell Kapor joining Allaire represents an important milestone in our continued expansion. David has the executive management talent to lead our expanded executive team and the company into the next stage of growth. Mitchell will contribute fantastic vision and insight on our board."

Orfao brings more than fifteen years of software industry experience to Allaire's management team, including extensive experience in the software development tools market. At SQA, Orfao doubled revenue in 12 months, from $12 million to $25 million. Prior to his work at SQA, Orfao was senior vice president of sales, operations and support for Claris Corporation, where he increased revenue from $105 million to $200 million in 30 months. Orfao has also served as an officer at Frame Technology Corporation, helping to lead that company through a successful initial public offering and in the senior management at Ashton-Tate Corporation where they dominated the desktop database market in the mid 1980s.

"I chose Allaire because it has the right elements to become a major leader in the industry, cutting edge products, seasoned management, a strong corporate culture, and a vision for the technology and the industry," said Orfao. "Allaire is poised for explosive growth in the coming years, and I am looking forward to the opportunity to lead the company as it enters its next phase of expansion."

In recent months, Allaire has taken a number of significant actions indicating the company's increasingly important role in the Web development tools arena. Allaire has announced major industry partnerships with leaders such as Verity, Seagate, Openmarket, and AT&T Wireless Services. They have acquired Bradbury Software's award-winning HTML design tool, HomeSite, and released a major new version of Allaire Forums 2.0, a tool for deploying high-performance Web conferencing applications with the Cold Fusion application server.

"The market for Web application development tools is growing at an incredible rate around the world," said Orfao. "Allaire is in an ideal position to capture a commanding position in this new market, and to leverage that position to expand into synergistic markets such as site maintenance, performance analysis, and horizontal application components."

About Allaire Corp.

Allaire Corp. is a leading Internet software firm dedicated to creating development tools for the Web. Allaire's products include Cold Fusion Professional, HomeSite, and Allaire Forums. Customers include Fortune 500 firms, small and medium sized business, major universities, government agencies, and Web presence providers worldwide. Allaire has investment from Polaris Venture Partners, Wessels, Arnold and Henderson, and the Rosewood Stone Group.

Allaire's products are distributed through a direct sales force, system integrators, VARs, and resellers. Allaire was founded in 1995 and is based in Cambridge, Massachusetts. For more information, contact Allaire Corp. directly at (617) 761-2000, by e-mail at info@allaire.com, or visit Allaire's Web site at http://www.allaire.com . -0-

Note to Editors: Cold Fusion is a U.S. registered trademark and Allaire, HomeSite, and Allaire Forums are trademarks of Allaire Corp. All other company names, brand names and product names are trademarks of their respective holder(s).

CONTACT: Allaire Corp.

Adam Berrey, 617/761-2161

aberrey@allaire.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Mar 31, 1997
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