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Alera Technologies Appoints Allan Rosenthal to Chief Financial Officer Post; Alera Technologies Continues to Strengthen Management Team.

Business Editors

VAN NUYS, Calif.--(BUSINESS WIRE)--Jan. 16, 2001

Today, Perry Solomon, President and CEO of Alera Technologies, announced that Allan Rosenthal has been named to lead the company's finance and accounting activities.

"We are extremely pleased to have Mr. Rosenthal join our management team," stated Perry Solomon, President and CEO of Alera Technologies. "His depth of business experience and skills in accounting, systems, and finance are necessary strengths needed to continue on our growth as a world class organization."

"With Alera Technologies sales channels, unique business model and exciting products, we are poised for rapid growth and a very bright future," stated Rosenthal. "I am very excited about the opportunity to be part of this dynamic new company's success."

Rosenthal is a Certified Public Accountant with over 25 years of experience in accounting, auditing, tax planning, computer consulting, financial planning, business financing, mergers and buyouts including KPMG Peat Marwick, "Big Five" firm experience. Rosenthal has assisted both Fortune 500 companies and the up and coming entrepreneurs. As a senior manager and computer audit specialist for major Fortune 500 accounts, he was heavily involved in merger and acquisition activities and was responsible for documents and filings with the Securities and Exchange Commission.

As a partner in a major California CPA firm, he assisted businesses of all sizes in a full range of accounting needs including computerized accounting system design and implementation, business planning, financing and investment strategies, obtaining financing, venture capital and Initial Public Offerings.

Rosenthal has a Bachelor of Business Administration in Accountancy and Electronic Data Processing and a Master of Business Administration Degree in Finance from Pace University, New York City.

About Alera Technologies

Alera Technologies, LLC is a leading developer and manufacturer of "Prosumers' Choice" solutions for optical recording offering highly differentiated leading edge extensions of this technology. Alera's exciting new DVD and CD Recording and Duplicating solutions are creating a new standard in the industry with professional strength solutions at consumer prices. The Alera offering is augmented with advanced high performance CD and DVD media and unique, useful accessories.

Alera Technologies is headquartered at 7949 Woodley Ave., Van Nuys, CA 91406. For more information visit www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 866-77-ALERA or FAX: 818/475-5205.
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Publication:Business Wire
Date:Jan 16, 2001
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