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Aldi is gaining traction in U.K.

LONDON -- Aldi is moving up the food chain in Great Britain: The German discounter has become the nation's sixth-largest supermarket operator after four consecutive years of double-digit sales growth, according to Kantar Worldpanel.

Aldi's sales in the United Kingdom increased 16.8% in the 12 weeks ended March 29, says Kantar, a consulting firm that monitors and analyzes consumer markets. That growth rate represents a slowdown from what Aldi had achieved in previous quarters, Kantar notes, but it continues to outpace rivals.

Aldi now has 54% of Great Britain's grocery market, according to Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel. "Growth has been fueled by over half a million new shoppers choosing to visit Aldi this year and average basket sizes increasing by 7%," he says.

Two of Aldi's competitors --Lidl and Waitrose--also boosted their market shares while notching sales growth that outpaced the overall market in the latest period.

Waitrose increased its sales by 2.9% from a year earlier and now claims 5.1% of Britain's grocery market, Kantar reports, adding that Waitrose has increased its sales in each reporting period dating from March 2009.

Lidl saw its sales increase 12.1% in the latest period and its share of the market edge up to 3.7%, Kantar says.

Meanwhile, Sainsbury's sales in the period increased 0.2%, marking the retailer's first sales increase since August Tesco's sales rose 03% while Asda's and Morrisons' declined by 1.1% and 0.7%, respectively.

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Title Annotation:GLOBAL
Geographic Code:4EUUK
Date:Apr 20, 2015
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