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Alcon and Venus play doubles.

FORT WORTH -- Alcon recently launched its newest lubricant eye drop, Systane Complete, with the help of professional tennis superstar Venus Williams. She is partnering with the company to speak about her experience with dry eye and how the new Alcon eye drop helps her find real relief, allowing her to perform at her best on and off the court. These efforts are part of an educational campaign Alcon is launching to reach those who suffer from dry eye.

"I spent years not understanding my dry eye symptoms and going through several different eye drops to find a solution," said Williams. "Systane Complete is a total game changer for me, and that's why I'm so passionate about working with Alcon to help others understand their symptoms and find real relief."

Systane Complete, a new formula designed to provide relief for every major type of dry eye, is an ideal first-line treatment option for people who suffer from evaporative dry eye, aqueous tear deficient dry eye or mixed dry eye. It uses intelligent moisture and lipid delivery to enhance delivery of the active ingredient across the surface of the eye and stabilize the tear film. Its advanced nano-droplet technology allows for fast-acting hydration, tear evaporation protection and long-lasting relief.

In addition to welcoming Williams to the Systane family, Alcon will continue its collaboration with mountain climber Lisa Thompson as she moves from her existing dry eye treatment, Systane Ultra, to the new Systane Complete. As part of the campaign, these athletes will share their experiences through multimedia assets, a website and a TV commercial to help dry eye sufferers.

"We are thrilled to have a powerful and authentic voice like Venus Williams to help drive awareness around an issue that can be debilitating and an inconvenience for millions around the country," said Sergio Duplan, Alcon's North America region president. "Systane Complete is another revolutionary advancement from Alcon, helping support our mission to improve lives through eye care."

Caption: Venus Williams

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Publication:Chain Drug Review
Date:Jul 9, 2018
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