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Alcohol regulatory forum calls for support.

The Self-Regulating Alcohol Industry Forum (SAIF) has called for greater cooperation amongst all stakeholders in reducing alcohol-related harm.

Horst Heimstadt, coordinator of the forum, expressed his satisfaction with the self regulation efforts of all major players in the formal alcohol industry, citing various steps taken by members to ensure responsible marketing and advertising practices of the alcohol industry.

"Apart from adhering to a strict Code of Conduct and reacting swiftly to justified complaints, members supported various targeted interventions aimed at reducing alcohol-related harm such as under-age drinking and drink-drive, and I am confident that we have the full commitment of all SAIF members to support the Global Alcohol Strategy of the World Health Organisation," he said at the annual general meeting of SAIF, which was held late last week.

According to Heim stadt, one of the major challenges experienced by SAIF however, is securing the commitment of all stakeholders who have a role to play in alcohol-related harm reduction.

"We have had good support from the Ministry of Trade and Industry as well as the Ministry of Finance on the issue of illicit alcohol, but in some other areas we have not had the full support of all the stakeholders," he added.

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At the AGM, new office bearers were also appointed. Patricia Hoeksema of Namibia Breweries Limited was appointed chairman of SAIF while Lemmy Shapopi of Castle Brewing Namibia was elected as the vice chairman. Ramona Wittsack of Distell Namibia was appointed secretary, and Fanie Nel of Commercial Investment Corporation has taken over the treasurer position.

SAIF was established in 2007 as a self-regulatory non-profit organisation by the major manufacturers and distributors of alcohol beverages in Namibia. The members are Namibia Breweries Limited (NBL), Distell Namibia, Commercial Investment Cooperation (CIC), United Liquor Agencies (ULA), SMC Brands, Castle Brewing Namibia (CBN), House of Wines (HoW), African Marketing, Camelthorn Brewing Company (CBC), and Kristall Kellerei.
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Publication:Namibia Economist (Windhoek, Namibia)
Geographic Code:6NAMI
Date:Aug 19, 2011
Words:315
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