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Alchemy Worldwide LLC CEO and Direct Response TV Veteran Lenny Sands Appointed by President George W. Bush to President's Export Council.

LOS ANGELES, Feb. 12 /PRNewswire/ -- Direct response television (DRTV) veteran and Los Angeles-based Alchemy Worldwide LLC Chief Executive Officer/Founding Partner Lenny Sands has been appointed by President George W. Bush to the President's Export Council, the premier national advisory committee on international trade. In his new position, Sands will work with the other members of the President's Export Council to develop stronger international trade relations and create export opportunities for U.S. companies.

"It is an honor to be a part of the President's Export Council alongside iconic business leaders and top government policy makers," said Sands. "I look forward to using my extensive global business experience and vast knowledge of the Southeast Asian marketplace to tackle trade-related issues that impact American exporters."

As CEO and Founding Partner of Alchemy Worldwide LLC, Sands boasts over two decades of experience in marketing, manufacturing, and sourcing, earning international recognition as an innovator and leader in the direct response television (DRTV) marketplace. Sands oversees finance, operations, and distribution for Alchemy Worldwide LLC.

Sands was sworn into his official capacity in January and is expected to serve at the will of the President, with no set term of office. The President's Export Council advises the President of government policies and programs that affect U.S. trade performance; promotes export expansion; and provides a forum for discussing and resolving trade-related issues among the business, industrial, agricultural, labor and government sectors.

About Alchemy Worldwide LLC: Alchemy Worldwide, LLC is a direct-to-consumer marketing company that uses direct response television to transform product ideas into broad-based consumer companies and global brands in very short order. Uniquely positioned to grow its products from initial concepts to broad-based consumer brands in twelve to eighteen months, Alchemy develops, markets and sells products via DRTV programs (infomercials), then manages every phase of the process, including product sourcing, fulfillment, customer service, as well as retail and international distribution. In just four years, Alchemy has created global brands with leading positions in several consumer categories. Sold in over 50 countries, the company's Magic Bullet(TM) blender, under its Homeland Housewares division, is presently the best selling appliance in the world after only three years on the market. The ubiquitous "personal" food processor has generated over $500,000,000 in revenue since its inception.

CONTACT: Ryan Croy,, or Howard Bragman,, both +1-323-556-9700, for Alchemy Worldwide LLC
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Publication:PR Newswire
Date:Feb 12, 2007
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