Printer Friendly

Alcatel-Lucent, National Instruments, and Qwest Communications Win CEB's 2009 B2B Marketing Communications Awards.

ARLINGTON, Va. -- The turbulent economy hasn't stopped B2B marketers from producing world-class communications. In fact, economic pressure is spurring B2B marcomm innovation more than ever. To recognize outstanding B2B marketing campaigns, the Corporate Executive Board (NASDAQ: EXBD) (CEB) launched the B2B Marketing Communications Awards.

More than 50 Marketing teams from Fortune 500 companies submitted campaigns for this award. The entries were judged by a panel of senior marketers from member companies of the Marketing Leadership Council, a program of CEB, including Danfoss, Holcim, Morgan Stanley, Philips, and Vodafone in December 2009.

The judges selected Alcatel-Lucent, National Instruments, and Qwest Communications as winners. Highlights from the winning campaigns are provided below. For more information, please click here.

About the B2B Marketing Communications Awards

The B2B Marketing Communications Awards recognizes outstanding achievement in B2B marcomms. Judges rate each campaign against four key categories of criteria:

* Marketing Context--clarity of objectives and consistency with overall brand positioning.

* Target Audience--clarity of target definition and depth of understanding about the target's motivations.

* Message--relevance, credibility and, actionability of message.

* Touchpoint Mix--use of original, traceable, and high-impact channels that complement each other.

This program also benchmarks the state of the art in B2B marcomms by showcasing the details of every campaign (including objective, metrics, agencies) submitted on the Marketing Leadership Council Web site.

About the Marketing Leadership Council

The Marketing Leadership Council is a membership of senior executives with a shared commitment to steward Sales and Marketing Practice initiatives. This membership offers a set of unique services and tools designed to assist leaders with their most pressing managerial, communications, and decision-making challenges. The Marketing Leadership Council is part of the Corporate Executive Board.

About Corporate Executive Board

The Corporate Executive Board (NASDAQ: EXBD) drives faster, more effective decision making among the world's leading executives and business professionals. As the premier, network-based knowledge resource, it provides them with the authoritative and timely guidance needed to excel in their roles, take decisive action and improve company performance. Powered by a member network that spans more than 50 countries and represents more than 80% of the world's Fortune 500 companies, the Corporate Executive Board offers the unique research insights along with an integrated suite of members-only tools and resources that enable the world's most successful organizations to deliver superior business outcomes. For more information, visit
COPYRIGHT 2010 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2010 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Jan 13, 2010
Previous Announces Investment Opinion on MDRNA Inc., Peregrine Diamonds Ltd., Victoria Gold Corp., Converted Organics Inc. and Uluru Inc.
Next Article:Auto-Graphics' AGent Iluminar[TM] User Interface Experiences Widespread Adoption.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters