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Albertson's alerts families about health care coverage for Kids. (Retailers In The News).

Albertson's and Covering Kids have rolled out a national partnership to connect uninsured children with low-cost and free health care coverage. Albertson's network of stores alerted families about the availability of affordable health care coverage for such children through the State Children's Health Insurance Program and Medicaid.

To do so, Albertson's distributed more than 200 million grocery bags emblazoned with the national toll-free 1-877-KIDS-NOW hotline and placed print public service announcements in store circulars. More than 2,400 stores in 33 states participated in the partnership by providing important health care coverage information.

Nationally, more than eight million children in America do not have health insurance. Most of these uninsured children are eligible for SCHIP or Medicaid but are not enrolled. Covering Kids works to connect families with these programs in all 50 states and the District of Columbia. Covering Kids and its new counterpart, Covering Kids and Families, are national programs of The Robert Wood Johnson Foundation, the largest foundation in the United States dedicated solely to improving the health and health care of all Americans. For more information, visit

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Publication:Gourmet Retailer
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 1, 2002
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