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Alabama Collectibles by Steiner Sports Offers Crimson Tide Fans Unique Memorabilia.

The Legend Of Bear Bryant To Joe Namath To Nick Saban Era Included In Collectibles

NEW YORK, Nov. 25 /PRNewswire/ -- Crimson Tide Sports Marketing, the University of Alabama, CBS College Sports and Steiner Sports announced today the marketing initiative, Alabama Collectibles by Steiner Sports. Steiner Sports' director of collegiate partnerships Pete Kelly joined Brad Hattendorf, director, University Relations - South East Region in making the announcement.

This unique partnership will offer a variety of collectibles and experiences including game used gear, photographs and game day experiences, which will be available through an online store and web auctions at http://www.rolltide.com/ and the soon-to-be-launched http://www.alabamasteiner.com/. Steiner Sports also obtained photography rights to Crimson Tide football.

The University of Alabama is one of the most storied college football programs in history. The legendary names of Bear Bryant and Joe Namath, as well as today's stars of the Nick Saban era have become part of American folklore en route to 12 National Championships.

"There are only a handful of collegiate programs that can be considered household names, and Alabama is certainly one of them," said Kelly. "The school is rich in tradition and history, and has one of the most passionate fan bases I have ever seen. We are thrilled to be able to have this opportunity to work with Alabama, and to bring their fans even closer to the game."

The game-used gear will include helmets, jerseys and footballs. The other memorabilia includes Ticket Collage reprints featuring Alabama's greatest game, autographed collectibles featuring the Crimson Tide's greatest names, a 1979 Team Reunion Series, and archive photos.

"We are extremely excited about our partnership with Steiner Sports and CBSC," said Hattendorf. "This will give our fans a tremendous opportunity to receive one of a kind memorabilia from the leaders in their industry."

Alabama Collectibles by Steiner Sports adds to a growing list of partnerships with professional and collegiate franchises including the New York Yankees, Boston Red Sox, Dallas Cowboys, Notre Dame and Syracuse University.

Steiner Sports, a New York-based company specializing in collectibles and connecting athletes with major corporations, offers sports fans the opportunity to celebrate the sports stars of yesterday and today via sports collectibles - including autographed photos, balls, sticks, bats, etc., as well as game-used memorabilia - and once-in-lifetime public and private events (http://www.steinersports.com/). Among the athletes and coaches who have exclusive collectibles deals with Steiner Sports are reigning Super Bowl MVP Eli Manning, three-time Stanley Cup winner Martin Brodeur, former Super Bowl MVP Peyton Manning, hockey Hall of Famer and Rangers Stanley Cup champion Mark Messier, and four-time World Series champion and Yankees captain Derek Jeter.

Steiner Sports is a part of Omnicom Group Inc. (http://www.omnicomgroup.com/). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

CONTACT: John Cirillo or Matt McCullough, +1-212-972-5337, johnnycigarpr@aol.com

Web Site: http://www.steinersports.com/
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Publication:PR Newswire
Date:Nov 25, 2008
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