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Akamai study finds online shoppers expect web pages to load within two seconds.


Web application acceleration and performance management company Akamai Technologies Inc (NASDAQ: AKAM) said on Monday that 40% of online shoppers will wait no more than three seconds before abandoning a retail or travel website.

Some 47% of consumers expect an e-commerce web page to load in two seconds or less, Akamai said.

These findings are from a study conducted by Forrester Consulting on behalf of Akamai, which examined e-commerce website performance and its correlation with an online shopper's behaviour. A total of 1,048 online shoppers were surveyed for the research.

It was also found that fast loading of a web page is a key factor in a consumer's loyalty to an e-commerce site, especially for high spenders. Some 79% of online shoppers who experience a dissatisfying visit are less likely to buy from the same site again while 27% say that they are less likely to buy from the same site's physical store, the study revealed.

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Publication:Internet Business News
Date:Sep 15, 2009
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