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Aircel launches revolutionary product 'One Nation, One Rate'; pioneers the concept of free roaming.

Andhra Pradesh, Jan. 28 -- In a step that will revolutionize the voice market in the country, Aircel, one of India's leading telecom players, launched a revolutionary product 'One Nation, One Rate'. The product offers one rate for Voice, SMS and Data in home circles and on roaming on Aircel network. The product is an industry first, and will redefine the user experience and consumption of voice services in the country. The product does not only do away with roaming charges but also provides lucrative voice, SMS and data tariffs.

'One nation, one rate' will provide the following One India tariff to Aircel customers:

Voice - Local/National calling at 1paisa/second in Home circle as well as on roaming on Aircel network. Incoming calls while on Roaming on Aircel network will be free

SMS - Local and National SMS at Re 1/SMS in Home circle as well as while on Roaming

Data - User will be able to carry the home circle rate while on roaming

Anupam Vasudev, Chief Marketing Officer, Aircel, said "In India, which is the world's most dynamic and challenging telecom market, Aircel has successfully cemented its place by launching innovative and best value for money products and services. Aircel has been the pioneer of data revolution in the country. Carrying this legacy of innovation forward, we have launched 'One nation, one rate', which will enable us to take a lead in the voice space as well. Our core values - 'Simple, Creative and Trustworthy' reflect in this product that will enable Aircel customers to enjoy one rate for voice, SMS and data services in their respective home circles and even while they are on roaming. We believe that the launch of this product will create a community of Aircel users and will mark the start of an important chapter in India's telecom growth story."

The product is available in Andhra Pradesh for Rs. 25.

Aircel is distinguished as a data-led telecom player that always strives to launch innovative products and services. Aircel led the data revolution in India by launching Pocket Internet which changed the way internet on mobile was perceived and consumed. Aircel was amongst the first telecom players to make 3G affordable to the masses. And now, with the launch of this first of its kind product - 'One Nation, One Rate', Aircel has taken a giant leap in the voice market as well.

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Publication:India PRwire
Geographic Code:9INDI
Date:Jan 28, 2013
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