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AirWorks expands into broadcast market with Turner Broadcasting deal.

EDMONTON, Alberta--(BUSINESS WIRE)--Nov. 26, 1996--AirWorks Media Inc. today announced the company's expansion into the broadcast marketplace with the news of an agreement with Turner Broadcasting Systems.

According to Senior Vice President and Chief Operating Officer Griffith McRee, Turner will be implementing TuneFinder(TM), AirWorks' state-of-the-art automated music library search and audition technology, on a company-wide basis.

Coming on the heels of a rigorous three-month performance-base test, today's news signaled early success for AirWorks in its initial foray into a new and potentially lucrative market. McRee said, "TuneFinder(TM) serves the needs of the fast-paced broadcast industry by providing a single solution to the creative and administrative challenges involved in managing, capturing and reporting for a vast music library that will often comprise more than 100,000 tracks of externally-sourced and customized music.

"Although many solutions have been proposed over the last decade, TuneFinder(TM) is the first product to deliver on the promise of a management tool that is robust enough to maintain its speed integrity over wide searches. Additionally, it can also accommodate extensions and plug-ins that enable us to readily customize the product for the particular needs of the most demanding music management environment. With TuneFinder(TM), the industry doesn't have to readapt its ways to move into the age of automated systems; the product can be readily adapted to the specialized needs of its users."

According to Rob Mason, audio production manager at Turner Productions, TuneFinder was selected precisely because it offered the network an outstanding search engine and a solid database platform. "AirWorks really understands the needs of the broadcast industry as it relates to the library management of music libraries," Mason said today. "They understand that broadcasters the size of Turner need a comprehensive management system that will work with more than one library. TuneFinder provides us with the core technology and AirWorks, as a company, provides us with the added expertise to help us customize this technology to meet Turner's very specific user requirements."

TuneFinder 2.0 for Windows is designed to provide production and post production professionals with a fast, intuitive and simple-to-use music search, audition and project manager. The program contains Browser, Finder and Project Management modules that are integrated to work together to put a complete database of music at a user's fingertips. It has found wide acceptance among distributors of major music libraries since its introduction earlier this year.

According to McRee, "TuneFinder(TM) offers the latest advances in search and audition capabilities. In fact, it is the only automated program of its kind in the world designed to bring unprecedented levels of control, efficiency and creativity to any business operation working with large music libraries.

"Turner is widely regarded for extensively testing new technologies before adopting them," he added. "The company's selection of TuneFinder(TM) will be closely watched by others in the industry."

Headquartered in Edmonton, Alberta, Canada, AirWorks is a leading developer and marketer of software based technologies for use in film, electronic production, advertising, video, multimedia, and education applications.

CONTACT: Griffin Public Relations & Marketing, New York

Bob Griffin, 212/255-8491

email: PLANETGRIF@AOL.COM
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Publication:Business Wire
Date:Nov 26, 1996
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