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AirWorks Releases TuneBuilder 2.0 for Win 95.

EDMONTON, Alberta--(BUSINESS WIRE)--June 30, 1997-- AirWorks Media(Alberta Stock Exchange AWM., OTC Bulletin Board AWMSF. ) AirWorks (AWM-ASE, AWMSF-OTC Bulletin Board) today announced that the Company has released its long-awaited TuneBuilder 2.0 for Windows 95 software. The release is significant, as the TuneBuilder application can now be supplied under numerous agreements the company presently holds with software companies and major music libraries. Originally scheduled for mid- 1996, release of TuneBuilder 2.0 for Win'95 was delayed in order to integrate Synclavier-originated Tempus software code acquired by the company February 1996. Reaching this milestone is a vital element in securing further potential bundling, OEM and distribution relationships for the Company.

In concert with the product release, AirWorks has embarked on a four-pronged marketing campaign: (1) Various bundle and OEM products and demonstration versions containing TuneBuilder will be released to Digerati and Strata product users, among others. (2) The program will be sent to the customers of all production music library companies whose music is presently enabled under the system. (3) The completed software will also be submitted for quality analysis to sixty companies presently discussing the incorporation of TuneBuilder 2.0 Win '95 software as an integral part of their products. (4) As well, a broad promotional campaign is being launched among the top 150 software and music industry companies to stimulate evaluation for inclusion into existing and planned product releases.

Management estimates that over 2.5 million users in total will receive demonstration versions of TuneBuilder 2.0 in 1997, based on existing relationships.

AirWorks develops and markets software-based sound-handling technologies for application in film, electronic production, advertising, video, multimedia, training and education. The Company pioneers in the field of automatic music editing with its TuneBuilder application for broadcast, multimedia and music production.

TuneBuilder is the only automatic editing system in the world, with over 15,000 music selections from major music libraries enhanced under the revolutionary technology. The TuneBuilder application enables a person to use high-quality music in virtually all desktop video and presentation applications to obtain professional results in a fraction of the time and cost.

The market for TuneBuilder incorporates a wide spectrum from amateur digital camera/video users, to professionals who place music in advertising, radio and television, business presentations and multimedia/web authoring.

TuneBuilder is a registered trademark of AirWorks. All other trademarks and tradenames are the property of their respective owners and are used in reference only. AirWorks is publicly traded on the Alberta Stock Exchange.

The Alberta Stock Exchange has neither approved nor disapproved the information herein.

CONTACT: AirWorks Media

Darryl Goede, 403/ 424-9922

airworks@supernet.ab.ca

www.airworks.com

or

AirWorks Media

Blake Fallis, 403/ 424-9922

75124,3323@compuserve.com
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Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 
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Publication:Business Wire
Date:Jun 30, 1997
Words:451
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