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AirTran teams with Coca-Cola and Wendy's for promotional "fly-thru".

AIRLINE INDUSTRY INFORMATION-(C)1997-2005 M2 COMMUNICATIONS LTD

AirTran Airways, The Coca-Cola Company and Wendy's International Inc have carried out what the companies call the world's first fly-thru quick service order.

The three companies reportedly collaborated on the Biggie Sized drive-thru operation to launch their Round Trip Refreshment promotion which offers Wendy's diners credits toward a free flight on AirTran Airways with the purchase of a soft drink at participating restaurants. The in-flight "appetite refuelling" took place at Hartsfield-Jackson Atlanta International Airport as an AirTran Airways Boeing 737 taxied through a specially designed Wendy's drive-thru. An honorary "air-food controller" passed carry-on bags of fresh food and beverages through the 737's cockpit window.

Wendy's customers can apparently be a part of the Round Trip Refreshment programme by collecting specially-marked beverage cups featuring an AirTran Airways Flight Coupon and the coupons can then be redeemed for frequent flyer credits as part of AirTran Airways' A+ Rewards programme. A free one-way ticket requires 32 of the roundtrip coupons.

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Title Annotation:AirTran Airways Inc., Wendy's International Inc.
Comment:AirTran teams with Coca-Cola and Wendy's for promotional "fly-thru".(AirTran Airways Inc., Wendy's International Inc.)
Publication:Airline Industry Information
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 15, 2005
Words:177
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