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Air india to attract frequent flyers.

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In a bid to attract frequent flyers on domestic routes, national carrier Air India has come out with a scheme that will offers free return tickets to customers.

Under the scheme called "Web Loyalty Bonus'', a passenger buying tickets for travel in Business Class on six sectors (eg. Delhi-Mumbai is one sector) on Air India's domestic network will be eligible for one free return ticket in Business Class on any domestic sector of Air India and/or Alliance Air. Likewise, a passenger buying tickets for travel in Economy Class on 10 sectors will be entitled to one free return ticket in Economy Class on any domestic sector of Air India and/or Alliance Air. After a passenger has flown six sectors or ten sectors, as is the case, they should intimate the airline and for their next booking they would get a return ticket free.

The scheme will be on offer from October 15 to December 31, 2015. "The offer will be available exclusively for bookings made on Air India and Alliance Air domestic flights through the airline's website. Bookings made in both Business and Economy Class will be eligible for free tickets on the domestic network of Air India and Alliance Air,'' said Air India in a press release issued on Friday last.

"The requisite number of tickets have to be purchased and travel completed, both within the offer period i.e. from October 15 to December 31, 2015, to qualify for the free tickets. Air India will absorb the Basic Fare and Fuel Surcharge on the reward tickets. All applicable taxes and levies will, however, be borne by the passenger. The reward ticket will be valid for six months from the date of issuance of the ticket or up to July 31, 2016, whichever is earlier,''the airline said.

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Publication:Pakistan & Gulf Economist
Date:Oct 18, 2015
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