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Agthia Group and Isklar sign distribution deal.

Summary: DUBAI - The Abu Dhabi-based food and beverage company, Agthia Group PJSC has signed a distribution agreement with Isklar AS of Norway for the exclusive rights to market and distribute its Isklar premium glacial natural mineral water products in the UAE, Qatar, Bahrain, and Kuwait.

DUBAI - The Abu Dhabi-based food and beverage company, Agthia Group PJSC has signed a distribution agreement with Isklar AS of Norway for the exclusive rights to market and distribute its Isklar premium glacial natural mineral water products in the UAE, Qatar, Bahrain, and Kuwait.

The partnership between Agthia and Isklar is in line with Agthia's strategic plan to expand and diversify its water and beverage business segment and reflects another strong strategic business relationship with a leading international brand. Rashed Mubarak Al Hajeri, Chairman of Agthia said, "We believe Agthia's entry into the premium bottled water category is in line with its expansion and diversification strategy. We are delighted to introduce Isklar, a high quality premium water, to the UAE and the region and we look forward to a long and mutually successful partnership with Isklar AS."

Isklar has quickly become the fastest selling brand for the last 2 years in the UK.

business@khaleejtimes.com

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Publication:Khaleej Times (Dubai, United Arab Emirates)
Geographic Code:7UNIT
Date:Feb 28, 2011
Words:216
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