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Agribusiness Forum: November 14-15, 2006 * Kansas City * Hyatt Regency Crown Center.

Global Forces Are Shaping Agriculture

Global forces are shaping agriculture, from the influence of consumer choices to bio fuels, American farmers and the businesses that support them are at a unique crossroads. Today the production system is aligned to serve consumers across the globe, from food processors in China to ethanol plants in Iowa, farm products are hot commodities. Where is it headed?

Policy makers, producers, consumers and suppliers in the American food, feed and fuel system are strategizing to identify direction and added value for the system's future. This fall's Agribusiness Forum, hosted by the National Agri-Marketing Association (NAMA), will give you a glimpse into the role each of these entities expects to play in the evolving marketplace here and across the globe as we explore the Global Forces Shaping Agriculture.

Join us November 14-15 in Kansas City as we hear from noted economists, innovative producers, consumer food marketers, commodity leaders as well as bio-fuels experts, as they set the stage for how your business will add value to this evolving system now and in the future.

Tuesday, November 14

2:00 p.m.-5:00 p.m. Agribusiness Forum Kick-off

Global Forces Shaping Agriculture

The rapid emergence of the bio fuels industry has shifted production emphasis from food and feed to fuel. Global economic pressures are impacting where and how products are grown. And, consumer trends further compound this very complicated picture. Policy makers struggle to adapt regulation and trade agreements under this rapidly changing production landscape. Noted economist and Washington observer, Jim Wiesemeyer, will set the stage for our look at the Global Forces Shaping Agriculture as he explains the interaction of these global forces and Washington's reaction.

Presenter: Jim Wiesemeyer, Informa Economics, Inc. Jim Wiesemeyer is Vice President of Policy and Trade Issues for Informa Economics Inc.'s Washington, D.C. office. He is also the Washington consultant to Pro Farmer newsletter. Besides writing for Informa Economics' daily Morning Comments, Jim has a column, Inside Washington Today, on

Feeling the Pressure--Producers Who Have Adapted

How are large producers helping the agriculture industry keep up with these changes and becoming a driving influence for suppliers? This producer panel is made up of a group of innovative individuals who have uniquely positioned their businesses for long term economic profitability. From a Wisconsin dairy producer who has connections to Moscow, Russia, to a New Zealander moving his farm to Missouri; agricultural producers are crossing the globe, and managing these large businesses with a strategic focus to the end user. Veteran farm broadcaster, Don Wick, Red River Farm Network, will moderate this panel which will surely give marketing professionals new insights into production agriculture.

Moderator: Don Wick, Red River Farm Network Don Wick is currently a farm broadcaster with the Red River Farm Network, Grand Forks, North Dakota. Previously, Don has led farm broadcast efforts at WCCO Radio in Minneapolis and WNAX in Yankton, South Dakota. Don is a two-time winner of the "Oscars in Agriculture" for excellence in agricultural journalism and is a past president of the National Association of Farm Broadcasting. Don is a columnist for DairyStar and publishes an electronic newsletter.

5:30 p.m.-7:30 p.m. * Welcome Reception

Network with industry peers and view the regional Best of NAMA entries on display from Regional Judging. Attendees will also have a chance to have some fun and raise money for the Agri-Business Educational Foundation (ABEF).

Wednesday, November 15

8:00 a.m.-11:00 a.m. * General Session

Organic Foods--From Fad to Trend?

There is an increasing interest among consumers about where their food comes from, the conditions in which it is grown, and even the people involved in growing it. With the recent introduction of organic foods in Wal-Mart stores, and the growth in the number of producers and food processors selling private label products that are "organic," "whole," or "natural," consumers are given a wider choice of how their food is grown. This session will explore what is behind this interest and why is this trend growing ... or is it?

Bio Fuels--Pressure Fueling the Ag Industry

Energy prices have certainly been center stage during the recent past. The push to redirect corn and soybeans into the fuel industry has certainly raised questions about the long term viability of satisfying the needs for food, feed and fuel. Critics disagree on the long term ability for agriculture to satisfy the demand. However, they agree that something must be done to reduce dependency on petroleum and increase the use of fuels from renewable resources. A panel of industry experts impacted by these developments will help us understand the pressures emerging within agriculture to satisfy these needs and what might lay ahead for bio-based fuels.

Mike Adams, Host, AgriTalk, Moderator

Rick Tolman, CEO, National Corn Growers Assn.

Neil Dierks, CEO, National Pork Producers Council

Kendell Keith, President, National Feed & Grain Assn.

11:30 a.m.-1:00 p.m. * Awards Luncheon

Join in congratulating the honorees of this year's NAMA Professional Development Awards of Excellence. Each year, NAMA honors members with hands-on responsibility in marketing communications, public relations, product management and sales. Awards will be given in each of these four areas and the recipients will share their thoughts on the challenges and opportunities in agri-marketing.

1:30 p.m.-4:00 p.m. * General Session

This closing session of the NAMA Agribusiness Forum has been programmed in partnership with the National Association of Farm Broadcasting (NAFB). This session also serves as the business program of the NAFB Convention for their broadcast, management and allied industry councils. We're pleased to join the NAFB members as we explore the Frontiers of Change in Agriculture.

Food, Fuel, & Feed--Frontiers of Change

The output "formula" of agriculture becomes more and more dynamic and diverse. How are the basic "drivers" changing? Will core grain crops be able to supply traditional markets, and how will trait-specific varieties continue to impact cropping? To what extent will emerging bio-fuels alter the equation and markets? And what about implications for the branding and marketing of food and nutrition, as well as other key product and distribution channels (pharmaceutical, industrial, etc.)? Panelists will offer a top-line discussion of these and other elements of vital consequence in agriculture--and to those professionals who market and communicate about it. This concluding session of the NAMA Agribusiness Forum, and kick-off session of the NAFB Convention, will take a close look at the Frontiers of Change faced by American agriculture.

Sano Shimoda, President, BioScience Securities, Inc. (Moderator)

Dan Basse, President, AgResource

Ann Ness, V.P. Corporate Brand Management, Cargill

Lyle Orwig, CEO, Charleston Orwig

John Becherer, CEO, United Soybean Board

The Final Frontier--Where are We Headed?

What will agriculture look like a decade from now? Which of these forces will cause permanent changes and which are only temporary? Are there emerging forces which are just developing or yet unidentified? Noted investment consultant, Sano Shimoda, with BioScience Securities, Inc., will provide his "crystal ball" look at the forces reshaping agriculture.

Presenter: Sano Shimoda, BioScience Securities, Inc.

Sano Shimoda is President and Founder of BioScience Securities, a boutique corporate advisory and investment banking firm in the Los Angeles area. His firm is unique in its focus in agricultural biotechnology and bio-products. The firm was founded in 1993 based on a vision that the long-term development of agricultural biotechnology would redefine the value creation potential of agriculture and broaden its reach to new markets in the broad economy. This vision was correct as biotechnology, and now biofuels and other bio-products, are shaping agriculture's future.

Sano has over 30 years of experience in the Wall Street community focusing on agriculture, biotechnology, biofuels and the agricultural chemical industries. Sano is well recognized for his forward-looking views of the changing dynamics new bio-developments will have on agriculture and the overall economy. BioScience Securities' views are widely quoted in both general business and agricultural-oriented publications.

Registration & Hotel Information

For registration rates or to register, call 913-491-6500 or visit

The Agribusiness Forum will take place at the Hyatt Regency Crown Center. This hotel is near where the NAFB Convention will be held.

Hyatt Regency Crown Center Hotel

2345 McGee St.

Kansas City, Missouri 64108

Tel: 816-421-1234

Fax: 816-891-8984

Don't forget to mention NAMA when making your reservation. Rates are $110 for a single/double. The hotel cutoff date is October 26, 2006.

Agribusiness Forum Committee


Jessica Lamker, CHS--Land O'Lakes

Vice Chair

Jane Allman, Cargill Animal Nutrition

Committee Members

JoAnn Alumbaugh, Farms.Com

Dave Anderson, Alpha Scouts

Bruce Hageman, Diamond V

Sue Lee, Farm Journal Media

Rich Tiller, Ag Speakers Network

Max Wenck, Morgan&Myers

Executive Committee Liaison

Vicki Henrickson, Progressive Agriculture Foundation

2006 Agribusiness Forum Sponsors

AgriMarketing Magazine--Publicity

Associations, Inc.--Program Booklet Ad

Beck Ag Com, Inc.--Program Booklet Ad

Cargill--Welcome Reception Co-Sponsor

Cattlemen's Beef Board--Kick-off Session


DATACORE Marketing, Inc.--Program Booklet Ad

Diamond V--Program Booklet Ad

DTN--Welcome Reception Co-Sponsor

Farm Industry News--The Corn & Soybean Digest-Wednesday Luncheon

Fastline Publications--Registration Brochure Printing

High Plains Journal--Continental Breakfast Co-Sponsor

Hoard's Dairyman Magazine--Continental Breakfast Co-Sponsor

John Deere Agricultural Marketing Center-Welcome Reception Co-Sponsor

KFRM Radio--Wednesday Morning Break

McCormick Company--Program Booklet Ad

Osborn & Barr Comm., Inc.--Forum Session

Padilla Speer Beardsley--Forum Session

Pioneer Hi-Bred International--Web Page Banner Ad

Prism Business Media--Program Booklet Ad

Rhea & Kaiser Marketing Communications-Name Badges
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Title Annotation:National Agri-Marketing Association
Comment:Agribusiness Forum: November 14-15, 2006 * Kansas City * Hyatt Regency Crown Center.(National Agri-Marketing Association )
Publication:Agri Marketing
Geographic Code:4EUUK
Date:Sep 1, 2006
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