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Agency racks up national sales and marketing awards.

Real estate marketing firm Posner Advertising brought home two National Association of Home Builders (NAHB) "Pillars of the Industry" multifamily industry awards last week, for its "Best of the Best" marketing strategies for clients Buttonwood Real Estate, Metro Loft Management and Citi Habitats Marketing Group.

The Pillars, considered one of the real estate industry's most prestigious national awards, honor excellence in apartment and condo design, development, marketing and management. Its winners are seen as a showcase of future trends and innovations in multifamily housing.

"We're proud that the real estate industry is acknowledging our expertise in producing great and innovative work on a national scale," said Bob Posner, principal and head of New York-headquartered Posner's Real Estate Group, which also has offices in Florida and California.

Marking its first time competing at the Pillars, Posner won Best Brochure for a Rental Apartment Community for The Crest at 63 Wall Street (developed by Metro Loft Management) and Best Brochure for a For-Sale Multifamily Community for Sundari Lofts & Towers (being developed by Buttonwood Real Estate.) Both New York City multifamily communities are being sold through Citi Habitats Marketing Group, who collaborated with Posner on the campaigns.

Additionally, Posner's online and brochure work for the condominium community The Murano in Philadelphia and brochure work for 90 West Street in New York City received Finalist nominations. Sundari Lofts & Towers also received a Finalist award for Best Overall Sales or Leasing Campaign of the Year. Pillars winners are posted at and and will be featured in the April/May 2006 issue of Multifamily Pro magazine.

The Pillars wins cap a several-month-long streak of real estate industry recognition of Posner's innovative work.

In January, Posner became the only East Coast agency to earn the prestigious Gold Award at "The Nationals," the National Association of Home Builders' (NAHB) sales and marketing honors, for the North Beach Asbury Park online marketing strategy.

The firm is a finalist in leading Internet ad buying portal MediaPost's 2005 competition in the Online Media-Search category for its website development of a groundbreaking, search engine-friendly Flash 7 design for longtime client AvalonBay Communities, Inc.'s Manhattan luxury rental community Avalon Chrystie Place.

The firm won two FAME awards from the New Jersey Shore Builders Association's (NJSBA) for Best Use of New Media and Technology and Best Color Ad, Half-page, for North Beach Asbury Park, Asbury Park's first oceanfront condominiums and a MERIT Award for developer Paramount Homes' corporate website.

Posner Advertising's work for North Beach Asbury Park is a finalist for Best Logo Design, Best Brochure, Best Color Newspaper Ad Over Half-Page, and Best Special Promotion categories at the New Jersey Builders Association SAM (Sales And Marketing) Awards, held later in April.

"While award wins are nice, what really matters is that we've made several significant strides in both technology and design to have direct, immediate impact on our clients' business success," said Bob Posner, principal and head of the agency's Real Estate Group.

"These are the kind of innovations that have revolutionized how the success of real estate marketing--and ultimately all kinds of consumer marketing--are measured."

An example of this innovation is Avalon Chrystie Place website, which was indexed on all major search engines, especially Google and Yahoo, within 45 minutes of its launch; the building is 100 percent leased, and a second building is under construction.
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Publication:Real Estate Weekly
Date:Apr 19, 2006
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