Agency flushed with success over toilet cistern launch.
IT'S all cisterns go for Birstall-based marketing agency Fantastic Media - as the agency has helped bring an innovative and environmentallyfriendly toilet cistern to market. Fantastic Media worked with the Encore Cistern team to devise the brand look and feel for Encore as well as designing and building the website for the launch of the product in the third quarter of this year. It follows an existing business relationship with Encore's founders, G & H Group, a PS25m building services company based in Leeds.
G & H Group directors Graham Kelly and David Davis were inspired to create the Encore Cistern after seeing how water produced by air conditioning units goes to waste.
The Encore Cistern uses previously wasted air conditioning condensation to flush toilets. It works like a traditional cistern, with the exception that it has an extra filling connection to allow a separate water source to be introduced and holds 18 litres of water due to a dual chamber design. The product is expected to save billions of litres of water every year.
Sally Willis, of Fantastic Media, said: "Although not your typical product to market, we are thrilled with the branding and website design for Encore Cisterns.
"The brand is strong and we have already seen a great response to the product, both online and offline."