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AgWeb reports its overall eNewsletter subscription base increased by 34% since the end of last year and has grown 140% since Dec. 31, 2011--bringing the total number of customers receiving at least one Farm Journal eNewsletter product to 259,000.

AgWeb reports its overall eNewsletter subscription base increased by 34% since the end of last year and has grown 140% since Dec. 31, 2011--bringing the total number of customers receiving at least one Farm Journal eNewsletter product to 259,000. Open rates have increased to an average rate of 20%.

Meanwhile, the company says it has increased the "knowledge" behind its subscriber base significantly with more than 90% of the database containing contact and demographic information such as crops, livestock raised, agricultural involvement, technology use, brand preference, event registration and additional information.

Ag Web makes its list available for direct client sends. It says its client opt-in list has seen an now includes 215,000 potential recipients.

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Title Annotation:MEDIA NEWS
Publication:Agri Marketing
Article Type:Brief article
Geographic Code:1USA
Date:Jun 1, 2013
Words:117
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