After Stereotyping Arabs in Last Year's Super Bowl Ad, Coke Promotes Diversity.
has depicted Arabs in a stereotypical fashion in itslast year Super Bowl advertisement provoking
protest by Arab Americans, it promoted this year a more balanced ad showing
diversity in American society, a press release by an Arab American group said
The American-Arab Anti-Discrimination Committee (ADC)
commended the Coca-Cola Company for airing an ad during Sunday night's Super
Bowl which celebrated America's diversity.
"Over the course of the past year ADC has partnered with
Coke to promote diversity," it said. "The partnership developed out of concerns
ADC shared with Coke in regards to its 2013 Super Bowl ads."
In a letter to Muhtar Kent, Coca-Cola Chairman and CEO, ADC
president Samer Khalaf thanked the beverage company "for demonstrating your
strong commitment to advancing diversity, mutual understanding, and
ADC had expressed concern with last year's Coca-Cola's Super
Bowl advertisement, which depicted Arabs in stereotypical fashion.
It explained that "use of stereotypical imagery and
portrayals of any group serve to perpetuate these negative stereotypes, and
must not be tolerated."
As a result, Coca-Cola agreed to cooperate with ADC in promoting
this year's ad.
2014 Palestine News & Information Agency (WAFA). All rights reserved. Provided by Syndigate.info , an Albawaba.com company
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|Publication:||Palestine News Agency (WAFA) (Gaza, Palestine)|
|Date:||Feb 4, 2014|
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