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After Stereotyping Arabs in Last Year's Super Bowl Ad, Coke Promotes Diversity.

WASHINGTON, February 4, 2014 (WAFA) -- After the Coca-Cola Company

has depicted Arabs in a stereotypical fashion in itslast year Super Bowl advertisement provoking

protest by Arab Americans, it promoted this year a more balanced ad showing

diversity in American society, a press release by an Arab American group said

on Tuesday.

The American-Arab Anti-Discrimination Committee (ADC)

commended the Coca-Cola Company for airing an ad during Sunday night's Super

Bowl which celebrated America's diversity.

"Over the course of the past year ADC has partnered with

Coke to promote diversity," it said. "The partnership developed out of concerns

ADC shared with Coke in regards to its 2013 Super Bowl ads."

In a letter to Muhtar Kent, Coca-Cola Chairman and CEO, ADC

president Samer Khalaf thanked the beverage company "for demonstrating your

strong commitment to advancing diversity, mutual understanding, and

inclusiveness."

ADC had expressed concern with last year's Coca-Cola's Super

Bowl advertisement, which depicted Arabs in stereotypical fashion.

It explained that "use of stereotypical imagery and

portrayals of any group serve to perpetuate these negative stereotypes, and

must not be tolerated."

As a result, Coca-Cola agreed to cooperate with ADC in promoting

this year's ad.

M.S.

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Publication:Palestine News Agency (WAFA) (Gaza, Palestine)
Date:Feb 4, 2014
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