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After Bullish Debut Year, Bloomberg Personal to Hike Frequency with September Issue.

NEW YORK--(BUSINESS WIRE)--July 8, 1997--

-- Investment Pays Off as High-End Personal Finance Mag Goes Monthly --

After a debut year as bullish as the markets it covers, Bloomberg Personal magazine will jump to monthly publication beginning with its September issue, editor Bill Inman announced today.

Created for sophisticated investors looking beyond mass-market information, Bloomberg Personal includes privileged intelligence from Bloomberg Financial Markets, the world's premier financial news source.

Since its November 1996 launch as a bimonthly, Bloomberg Personal has carved a successful niche in a crowded category by offering its high-end audience personal finance strategies from the best minds on Wall Street.

"A growing number of investors are realizing there's a world of choices beyond the information presented in mass-market magazines," Inman said. "Those are the investors we had in mind when we created Bloomberg Personal, and the response from them has been overwhelming."

According to Inman, the magazine also plans aggressive marketing to tap a growing potential audience. He cited a recent Mediamark Research, Inc. (MRI) survey which found that Bloomberg Personal subscribers are serious investors with a net worth average of more than $1.3 million and a median investment portfolio of $660,000.

Since launch, ad sales have exceeded company projections by more than 25%. Bloomberg Personal's circulation has grown to 160,000 subscribers.

"Since the launch of Bloomberg Personal was such a tremendous success, it was an easy decision to go monthly," said Michael R. Bloomberg, founder and C.E.O., Bloomberg L.P.

September's Bloomberg Personal hits newsstands August 19. New advertisers include Paine Webber, Omega Trade Center software, the Waldorf-Astoria Hotel, and Lincoln's Navigator sport utility vehicle, which will run a 12-page insert. Bloomberg Personal's rates are $9,750 for a full page. October's issue closes August 1. Advertising Contacts: Bob Stevens (212/318-2271) or Bob Bruder (212/318-2294).

About Bloomberg Personal

Bloomberg Personal offers high-end amateur investors financial tools previously available only to professionals. Unlike other investing magazines, which focus on where to put your money today, Bloomberg Personal teaches the reader how to analyze and choose the wisest investments at this point in his or her life, with a longterm plan in mind.

Regular features include professional analysis of the financial markets; lively profiles of financial leaders; in-depth examination of trends; and exclusive advice on investment decisions.

About Bloomberg

Bloomberg L.P. is a privately held company headquartered in New York City. Bloomberg financial information is received daily by 250,000 financial professionals (the BLOOMBERG system), 8 million radio listeners (Bloomberg Radio), over 70 million TV homes (Bloomberg Television) and by 50 million readers in 850 newspapers around the world (Bloomberg News). In addition to Bloomberg Personal, the company also publishes Bloomberg magazine, an award winning publication distributed to all BLOOMBERG system users, and business and financial books under the imprint of Bloomberg Press.

CONTACT: Michael Kaminer Public Relations

Michael Kaminer, (michael@mkpr.com)

Jeanne Courtemanche, (jeanne@mkpr.com)

212/627-8098
COPYRIGHT 1997 Business Wire
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Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 8, 1997
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