Advice on giving advice.
Invariably, the company accountant is going to be asked his or her
opinion on whether a proposed new product or service will be
successful--aside from financial considerations. Keep all open mind and
avoid appearing too conservative or you may be seen as a pessimist. For
perspective, be aware that even the marketing experts have been shown to
be wrong. Some of the products market research predicted would be flops:
minivans, microwave ovens, cellular phones, Federal Express, the Fox and
CNN news networks and the personal computer.