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Advice on giving advice.

Invariably, the company accountant is going to be asked his or her opinion on whether a proposed new product or service will be successful--aside from financial considerations. Keep all open mind and avoid appearing too conservative or you may be seen as a pessimist. For perspective, be aware that even the marketing experts have been shown to be wrong. Some of the products market research predicted would be flops: minivans, microwave ovens, cellular phones, Federal Express, the Fox and CNN news networks and the personal computer.
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Title Annotation:Golden Business Ideas
Author:Zarowin, Stanley
Publication:Journal of Accountancy
Date:May 1, 2004
Words:86
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