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1-156 out of 156 article(s)
Title Author Type Date Words
The invisible generation. Klara, Robert Apr 4, 2016 2342
About town. Sep 18, 2015 490
When is free not really 'free'? Pry, Carl G. Column Sep 1, 2015 541
Extending your TV reach: with a limited broadcast budget, Premier Bank in West Virginia boosts viewership of ads by using 15-second 'bookend' spots. Albro, Walt Jun 1, 2015 1199
Deposit product promotion. Brief article May 1, 2015 260
Branding/customer acquisition. Brief article Dec 1, 2014 273
Cross-selling on mobile: since some mobile users don't communicate with their bank through any other channel, you need to use personalized, customized ads to grab their attention--and video messages may be the best way to do that. Albro, Walt Sep 1, 2014 1715
So you want to be a tax adviser? Pry, Carl G Sep 1, 2014 553
State farm's triple double: the Cliff and Chris Paul campaign welcomes Cliff Jr. and Chris Jr., plus an even more surprising set of twins. Nudd, Tim Apr 28, 2014 660
See Dick and Jane save money. Brief article Oct 1, 2013 201
Social media's role in building brands. Hershberger, Tara Oct 1, 2013 497
I love Mondays. Brief article Sep 1, 2013 131
Checking accounts with an attitude. Brief article Jul 1, 2012 186
A guide to using Google AdWords. Calcott, Lori; Weller, Bart Jul 1, 2012 1543
Ads get a better market response when they portray your bank as trustworthy. Column Jun 1, 2012 205
Annual report. Brief article Jun 1, 2012 312
Reader's guide. Mar 1, 2012 934
Special Valentine's Day promotions. Brief article Jan 1, 2012 178
Letting customers know that the bank has money to lend. Brief article Jan 1, 2012 174
There is no get Rich Quick. Brief article Jan 1, 2012 198
Starting up social media. Fields, Nicole Jan 1, 2012 2529
Get in bed with mike. Nov 1, 2011 322
Multichannel marketing: you can say that again: with the increased affordability of data-analytical tools and digital printing along with the widespread use by customers of personalized communications channels such as email, multichannel marketing has grown in popularity. Here is a review of the best practices. Rizzo, Tony Nov 1, 2011 1408
Micro-website. Brief article Oct 1, 2011 295
The old lost wallet routine. Brief article Jun 1, 2011 187
Allowing customers to tell your story. Brief article Jun 1, 2011 130
Jockeying for the attention of prospects. Brief article Jun 1, 2011 197
Helping local environmental groups. Brief article Jun 1, 2011 222
-French Hi-Media weighing alternatives for payments unit. Brief article Dec 16, 2010 111
NBK announces successful conclusion. Sep 9, 2010 342
Outtakes. Sep 6, 2010 675
Full Stop First Saudi Independent Agency To Win Silver Dubai Lynx Award. Brief article Apr 19, 2010 281
Emirates NBD to showcase consumer finance products in Abu Dhabi. Brief article Apr 15, 2010 257
Emirates NBD to showcase consumer finance products in Abu Dhabi. Brief article Apr 14, 2010 257
Printers Square. Brief article Apr 9, 2010 85
Reader's guide. Apr 1, 2010 1046
Do beans and meatloaf go with banking? Brief article Mar 1, 2010 286
Extended hours campaign. Brief article Sep 1, 2009 184
Road to Saving Board Game. Brief article Sep 1, 2009 161
As costs rise, choose carefully when to use direct mail. Turner, Jim Sep 1, 2009 565
RBNZ Says 'Large Part' of Rate Cuts Have Been Passed On. Brief article Jul 6, 2009 208
Massachusetts bank selects image of guard dog for campaign. Brief article May 1, 2009 103
Biz stumping with stimulus. Schilling, Mark Brief article Mar 23, 2009 140
Barclays UAE wins banker middle east award. Feb 25, 2009 365
Is internet advertising different? Pry, Carl G. Nov 1, 2008 571
State bankers still eager to lend; U.S. credit crunch offers opportunity, but NWA a sore spot. Friedman, Mark Industry overview Oct 27, 2008 1567
Solve the puzzle. Chordas, Lori Brief article Oct 1, 2008 109
Cross-sell campaign. Brief article Sep 1, 2008 116
When you need a helping hand: as marketers struggle to accomplish more work with fewer resources, some are using volunteer 'coordinators' to assist with campaign demands in the branch or other departments. Marlin, Brenda Cover story Sep 1, 2008 1587
The two faces of facebook. Brandt, Kristin Sundin Sep 1, 2008 1740
Taking a stand: Manchester business leaders help promote city. Brief article Jul 4, 2008 229
Logos, logos everywhere: Part 2. 'Member FDIC'. Pry, Carl G. Jun 1, 2008 575
Inspirational brand campaign. Brief article Apr 1, 2008 127
Doggy ad. Brief article Apr 1, 2008 87
NLC's bank on cities campaign to help city leaders expand access to mainstream financial services. Holsclaw, Abby Hughes Feb 4, 2008 693
Getting to know you. Chordas, Lori Brief article Feb 1, 2008 212
Heritage campaign. Brief article Jan 1, 2008 96
WesBlingo. Brief article Jan 1, 2008 111
Get Ready. Brief article Jan 1, 2008 107
Bank creates a memorable character--Mrs. P--to star in its ad campaign. Dec 1, 2007 544
Open a CD, and this bank will contribute to your favorite charity. Brief article Dec 1, 2007 142
Tall Ship Festival. Brief article Dec 1, 2007 163
Bringing banking out of the dark ages. Brief article Dec 1, 2007 125
Commercial real estate lending postcards. Brief article Dec 1, 2007 103
Adding it up: you can save time by trying one of three short-cut approaches to an annual budget. But for the maximum marketing benefit, a fourth technique is preferred above the others. Marlin, Brenda Oct 1, 2007 1633
Yes, we financed the original Vermont hippie. Brief article Sep 1, 2007 97
Columbia Bank TV Campaign. Brief article Sep 1, 2007 175
Tiger checking. Brief article Sep 1, 2007 111
Nostalgia campaign. Brief article Sep 1, 2007 93
Moving kit campaign. Brief article Jul 1, 2007 115
Kid retirement program. Brief article Jul 1, 2007 85
Exploiting the power of publicity. Friedman, Marsh Jun 1, 2007 1270
Helping customers feel good about their bank. Brief article May 1, 2007 207
Internal Branding Campaign. Brief article May 1, 2007 107
Reality Free Print Campaign. Brief article May 1, 2007 80
Can you hear me now? Marlin, Brenda Cover story May 1, 2007 2218
Marketing home-equity products: a review of the decisions and actions needed for optimum campaign results. Monteleone, Jim May 1, 2007 2213
When the law says 'Do Not Call': This is the first in a three-part series summarizing what you need to know about compliance with federal legislation concerning marketing by telephone, facsimile machine or e-mail. Becker, Kristine M. May 1, 2007 1613
Paragon Bank launch campaign. Brief article Apr 1, 2007 105
Free Your Business campaign. Brief article Mar 1, 2007 130
Cambridge Savings Bank knows how to toss around the dough. Brief article Jan 1, 2007 143
MetaBank name change. Brief article Jan 1, 2007 86
Print campaign. Brief article Jan 1, 2007 99
Betsimpsier campaign. Brief article Jan 1, 2007 154
Idea Bank. Nov 1, 2005 1087
Banking in style. Osterer, Irv Oct 1, 2005 707
Morgan & Myers, Jefferson, Wisc., is selected by Rabobank as its agency of record to develop an advertising program to reach the U.S. production agricultural market. Brief Article Oct 1, 2005 87
Website/e-commerce. Brief Article Sep 1, 2005 128
Print series. Brief Article Sep 1, 2005 197
Direct mail series. Brief Article Sep 1, 2005 103
Multimedia. Brief Article Sep 1, 2005 201
TV single. Brief Article Sep 1, 2005 139
America's Promise seeks 100 Best Communities for Young People. Crosby, Keshia Jul 4, 2005 508
Print single. Brief Article Jul 1, 2005 160
Television: single. Brief Article Jul 1, 2005 150
E-commerce. Brief Article Jul 1, 2005 106
Media planning and buying. Hatch, Cary Jul 1, 2005 569
Columbus Bank & Trust TV Series. Brief Article Jun 1, 2005 173
Synovus Lifeguides: when your life changes. Brief Article Jun 1, 2005 131
Sales promotion. Brief Article May 1, 2005 202
TV series. Brief Article May 1, 2005 112
Website/e-commerce. Brief Article May 1, 2005 134
Selling a company--part 2. White, Brenda B. May 1, 2005 1140
Radio single. Brief Article Apr 1, 2005 219
Direct mail series. Brief Article Apr 1, 2005 129
Ten ways to improve your next PR campaign. Brief Article Mar 1, 2005 187
Where credit's due. Brief Article Jan 10, 2005 230
Direct mail series. Brief Article Jan 1, 2005 127
Brochures. Brief Article Jan 1, 2005 137
Print series. Brief Article Jan 1, 2005 148
Print series. Brief Article Jan 1, 2005 98
Bank withdrawal. Turner, Lance Brief Article Dec 6, 2004 175
Zions Pays for A's. Brief Article Dec 1, 2004 151
Put us on the list. Brief Article Dec 1, 2004 159
The high cost of being poor. Hazelett, Kathryn Oct 25, 2004 588
Winning the keyword ad game. Hatch, Cary Oct 1, 2004 408
Forty-nine entries win honors in 2004 ad awards competition. Oct 1, 2004 1155
Electrifying ews: e-newsletters offer twin advantages over traditional printed publications. First, they allow you to disseminate timely information at a lower cost. Second, they enable you to measure your readers' interests so you can fine-tune your message. Sablosky, Tanja Lian Sep 1, 2004 2143
Rancher. Brief Article Jul 1, 2004 209
Prove advertising success: measure it! Hatch, Cary Jul 1, 2004 508
Quirky TV advertisements stand out for Security Bank. Sparkman, Worth Jun 14, 2004 303
Coupons! Circulars! First Niagara Bank advertises like a retail store. Brief Article Jun 1, 2004 246
Company & association newsletters--directed to farmers, ranchers & growers. Apr 1, 2004 120
Partnering: a successful roadmap to finding favorable financing solutions: a strategy for how franchisors can provide access to available funds for franchisees. Mar 1, 2004 554
Enrich 50 magazine. Brief Article Jan 1, 2004 123
The PrivateBank and Trust Co. 2002 annual report. Brief Article Jan 1, 2004 110
Anything but ordinary campaign. Brief Article Jan 1, 2004 245
Piggy bank. Brief Article Jan 1, 2004 114
Charitable Gift Fund brochure. Brief Article Jan 1, 2004 167
Sky Financial Group website (www.skyfi.com). Brief Article Jan 1, 2004 85
100th anniversary campaign. Brief Article Jan 1, 2004 238
Country Bank campaign. Brief Article Jan 1, 2004 139
AD CONTRACT. Brief Article Jan 1, 2004 81
Idea bank. Dec 1, 2003 1657
Low note: Verne Troyer adds chuckles to Fifth Third Equity line campaign. Brief Article Oct 1, 2003 196
Idea bank. Oct 1, 2003 1770
Let the music begin: sometimes it's helpful to link your bank brand with a musical theme or jingle. But be careful, it's easy to stray off-key. A former advertising and music producer offers tips on how to avoid false notes. Tracey, Kevin T. Sep 1, 2003 1019
Banker awards. (Outtakes). Holcombe, Carl D. Brief Article Jun 30, 2003 259
Summit Bank reaches arena-naming deal. (Banking & Finance). Turner, Lance Brief Article Jun 2, 2003 268
Advertising during national upheavals: what, when and how? (Marketing News). Brief Article Jun 1, 2003 214
TV or not TV: affordability is the question. (New Products). Jun 1, 2003 368
Bank of America markets card security for customers. (Marketing News). Brief Article Jan 1, 2003 114
Tune in to better radio ads: too many banks are content to broadcast mediocre commercials on the AM/FM dial. We asked experts for advice on how marketers can juice up advertising done over the airwaves. (Feature). Albro, Walt Jan 1, 2003 2223
Ads and fads: 30 years of magazine marketing. Beck, Cathie Jan 1, 2003 1719
IDBBANK LAUNCHES MARKETING CAMPAIGN. Zaczkiewicz, Arthur Brief Article Oct 14, 2002 305
Bank, lawyers bite bullet, hire celebrity spokesmen. (Media). Moritz, Gwen Jun 24, 2002 1091
Arvest tugs customers' heart strings. (A Look at News from Northwest Arkansas). Wood, Jeffrey Brief Article May 20, 2002 341
Interactive psychographics: cross-selling in the banking industry. Peltier, James W.; Schibrowsky, John A.; Schultz, Don E.; Davis, John (British explorer) Mar 1, 2002 10091
Power plug: A Wisconsin community bank wanted a low-cost but effective marketing campaign to promote its new internet banking service. (Feature). Linsley, Clyde Dec 1, 2001 1686
Get me an ad man!: A former bank marketer explains how to find, hire and work effectively with an advertising agency. (Fundamentals). Sells, Mike Brief Article Dec 1, 2001 2130
BREAKING THROUGH THE CLUTTER. TRIFONOVITCH, KELLI ABE Brief Article Oct 1, 2001 819
All Singing, All Dancing. Brief Article Oct 1, 2001 220
Going for the Latino Market. Brief Article Jul 1, 2001 83
It's Time for BMA's Annual Advertising Awards. Albro, Walt Apr 1, 2001 100
Moscow gold. Fitch, Stephane Editorial May 1, 1995 573
Small banks increase ads. Hunter, Kris Jun 13, 1994 622

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