Ad kitchen wins DPG account
Dubai-based boutique agency theAdkitchen has won the ad- vertising brief for Dubai Prop- erties Group (DPG) following a competitive pitch. With no incumbent agency on the ac- count, theAdkitchen has been tasked with providing through- the-line campaigns for the real estate company and its subsidi- ary, Salwan. The pitch had in- cluded a number of agencies, with theAdkitchen beating Grey in the final shootout. Fady Karim, CEO of theAdkitchen, said: "As a small agency, every account is important for us; but keeping them is imperative be- cause that's how we establish credibility in the market. With our DPG win, we immediately sought out additional talent to ensure we've got all our bases covered and exceed client ex- pectations."
Impact BBDO bags rice brief
Impact BBDO Jeddah has won the creative account for Kohi- noor Basmati Rice following a four-way pitch. A relatively new entrant to the category, Kohinoor will provide the agency with the opportunity to support a potentially interest- ing in-market execution.
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