"Campbell-Ewald presented creative work that directly supports our brand efforts," said Frank O'Mara, executive vice president of marketing for Alltel. "Campbell-Ewald will help strengthen the emotional link with our customers and drive consideration in the marketplace."
In October, the publicly traded telecom denied that it was reviewing its $70 million advertising account with DDB Worldwide in Chicago, even while it talked to other agencies about creative ideas. DDB Worldwide had been Alltel's agency of record since April 2003. It launched Alltel's "You Got That Right" campaign the following month.
Campbell-Ewald is the nation's sixth-largest advertising and marketing communications agency network, with more than 1,200 employees. Among its clients: AC Delco, General Motors, Michelin, XM Satellite Radio, Carrier Corp. and the American Heart Association.
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|Title Annotation:||Outtakes: an inside look into Arkansas Media|
|Comment:||Advertising churn.(Outtakes: an inside look into Arkansas Media)|
|Article Type:||Brief Article|
|Date:||Dec 13, 2004|
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