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Advertising churn.

A quick note for the record about an item we've followed here. Alltel Corp. of Little Rock decided to take its advertising business elsewhere last month, making Campbell-Ewald of Detroit the primary agency for promoting the Alltel brand.

"Campbell-Ewald presented creative work that directly supports our brand efforts," said Frank O'Mara, executive vice president of marketing for Alltel. "Campbell-Ewald will help strengthen the emotional link with our customers and drive consideration in the marketplace."

In October, the publicly traded telecom denied that it was reviewing its $70 million advertising account with DDB Worldwide in Chicago, even while it talked to other agencies about creative ideas. DDB Worldwide had been Alltel's agency of record since April 2003. It launched Alltel's "You Got That Right" campaign the following month.

Campbell-Ewald is the nation's sixth-largest advertising and marketing communications agency network, with more than 1,200 employees. Among its clients: AC Delco, General Motors, Michelin, XM Satellite Radio, Carrier Corp. and the American Heart Association.
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Title Annotation:Outtakes: an inside look into Arkansas Media
Comment:Advertising churn.(Outtakes: an inside look into Arkansas Media)
Author:Turner, Lance
Publication:Arkansas Business
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 13, 2004
Words:162
Previous Article:Bait and switch.
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