Printer Friendly

Advertising Women of New York Honors TV Ad Campaign For Positive Portrayal of Women; Only Internet Company to Receive Such Award.

NEW YORK--(BUSINESS WIRE)--Sept. 28, 1999--

Advertising Women of New York (AWNY) today awarded Networks top honors in its third annual, "The Good, The Bad and The Ugly" awards during a ceremony at the New York Hilton.

A leading destination for women online with nearly 5 million unique monthly visitors, was the only Internet company to win in the "Good" category. AWNY presented a total of 44 awards during the ceremony, 26 in the "good" category and 18 in the "bad and ugly" category.

Created by Citron Haligman Bedecarre EuroRSCG, the campaign, "Women-Not-Cliches" used cliched expressions about women and gave them a fun, irreverent twist. Featuring a voice-over by actress Sarah Jessica Parker, the TV spots also highlighted the variety of useful information women can find on the web site, including the topical areas of investing, food, beauty, careers and parenting.

"We're thrilled to receive this award," said Anna Zornosa, senior vice president, Marketing and Strategic Partnerships for "We thank AWNY and the women who voted for our campaign. With our unique knowledge of women and dedication to the online community, is especially proud to be recognized by the advertising industry for the company's positive portrayal of women."

Each year, AWNY presents honors and dishonors to advertisers whose campaigns portray women in a positive or negative light. To rate the awards, AWNY solicited input from women who work outside the advertising industry, along with an official panel of judges.

About Networks is a leading Internet network dedicated to women, featuring award-winning original content, personalized services, community and online shopping. The network is comprised of more than 90,000 pages of content organized into 20 topical channels, including career, entertainment, family, health, home, horoscopes, technology and Internet, and pregnancy. also offers extensive membership services and benefits, including personalized content, personal home pages, e-mail, and access to community forums and clubs. In addition, the company enjoys strategic relationships with The Hearst Corporation and Rodale Press, Inc., enabling to offer an online newsstand featuring content from 13 of the world's leading women's magazines, including Cosmopolitan, Good Housekeeping, Prevention and Redbook.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Sep 28, 1999
Previous Article:NEC Innovates its Corporate Structure for the Internet Age.
Next Article:Corex Technologies Named New England's 11th Fastest Growing Technology Company.

Related Articles
On being a boy toy.
Best marketing campaigns of 1997.
A kiss before buying.
Does this campaign work? The College of New Rochelle uses humorous (and sometimes provocative) images to sell liberal arts and humanities programs....
Youth reactions to televised liquor commercials. (Letter to the Editor).
Actor Gary Sinise is spokesman for the American Veterans Disabled for Life Memorial.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters