Advertising Women of New York Honors Women.com TV Ad Campaign For Positive Portrayal of Women; Women.com Only Internet Company to Receive Such Award.
Advertising Women of New York (AWNY) today awarded Women.com Networks top honors in its third annual, "The Good, The Bad and The Ugly" awards during a ceremony at the New York Hilton.
A leading destination for women online with nearly 5 million unique monthly visitors, Women.com was the only Internet company to win in the "Good" category. AWNY presented a total of 44 awards during the ceremony, 26 in the "good" category and 18 in the "bad and ugly" category.
Created by Citron Haligman Bedecarre EuroRSCG, the campaign, "Women-Not-Cliches" used cliched expressions about women and gave them a fun, irreverent twist. Featuring a voice-over by actress Sarah Jessica Parker, the TV spots also highlighted the variety of useful information women can find on the Women.com web site, including the topical areas of investing, food, beauty, careers and parenting.
"We're thrilled to receive this award," said Anna Zornosa, senior vice president, Marketing and Strategic Partnerships for Women.com. "We thank AWNY and the women who voted for our campaign. With our unique knowledge of women and dedication to the online community, Women.com is especially proud to be recognized by the advertising industry for the company's positive portrayal of women."
Each year, AWNY presents honors and dishonors to advertisers whose campaigns portray women in a positive or negative light. To rate the awards, AWNY solicited input from women who work outside the advertising industry, along with an official panel of judges.
About Women.com Networks
Women.com is a leading Internet network dedicated to women, featuring award-winning original content, personalized services, community and online shopping. The network is comprised of more than 90,000 pages of content organized into 20 topical channels, including career, entertainment, family, health, home, horoscopes, technology and Internet, and pregnancy. Women.com also offers extensive membership services and benefits, including personalized content, personal home pages, e-mail, and access to community forums and clubs. In addition, the company enjoys strategic relationships with The Hearst Corporation and Rodale Press, Inc., enabling Women.com to offer an online newsstand featuring content from 13 of the world's leading women's magazines, including Cosmopolitan, Good Housekeeping, Prevention and Redbook.
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|Date:||Sep 28, 1999|
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