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Advertising & Promotion Awards: The best advertising, promotion, packaging and merchandising materials in the beverage industry today. (The 17th Annual Beverage Dynamics).

It's no secret that the U.S. economy has been trending down for the past year and that many experts are now identifying our economy as being in recession, especially following the shock of the horrific events of September 11. As I write this, it is not yet clear how sales of beverage alcohol have been affected by the most recent economic shocks. Still, 2000 statistics for sales of all beverage alcohol segments, including wine, beer and spirits, were up. As has been the case for years, the dynamic merchandising and innovative advertising reflected throughout the industry, especially for many high-profile products, has helped spur this growth. And, once again, the results of the Beverage Dynamics Advertising & Promotion Awards competition has shown how impressive these efforts are.

In our industry, competition among brands is fierce, and the investments that companies make in packaging, advertising, merchandising and promotion play an important role in directing consumers toward certain products. And nothing can appeal to consumers like a creative advertising campaign, fresh packaging and an innovative promotional program.

Our panel of judges -- listed at the end of this article -- included well-respected members of the advertising, marketing and design communities. They graciously gave of their time, experience and energy, and we'd like to acknowledge their participation. As in every competition of this sort, choosing the winners is not an easy task, especially in the categories where there a number of exceptional entries. The following pages are meant to showcase those winners and the companies behind our industry's best advertising, packaging, promotions and merchandising materials.

PRINT AD, CONSUMER

FIRST PLACE

Brand: Belvedere Vodka

Supplier: Millennium Import Co.

Marketing Director: Tim Clarity

Brand Manager: Jenny McDowell

Agency: Clarity Coverdale

Creative Director: Jac Coverdale

Copywriter: Jerry Fury

Art Director: Jac Coverdale

Photographers: Raymond Meeks, Jac Coverdale

SECOND PLACE

Brand: Chopin Vodka

Supplier: Millennium Import Co.

Marketing Director: Tim Clarity

Brand Manager: Mark Bubula

Agency: Clarity Coverdale Fury

Creative Director: Jac Coverdale

Copywriter: Kelly Trewartha

Art Director: Glenn Gray

Photographer: William Huber

THIRD PLACE

Brand: Belvedere Vodka

Supplier: Millennium Import Co.

Marketing Director: Tim Clarity

Brand Manager: Jenny McDowell

Agency: Clarity Coverdale Fury

Creative Director: Jac Coverdale

Copywriter: Jetty Fury, Kelly Trewartha

Art Director: Jac Coverdale

Photographers: Raymond Meeks, Jac Coverdale

PRINT AD, TRADE

FIRST PLACE

Brand: Peroni Beer

Supplier: Barton Beers

Marketing Director: Fred Graefenheim

Brand Manager: Tom Willett

Agency: Hoffman York

SECOND PLACE

Brand: Jack Daniel's Country Cocktails

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: Arnold Worldwide

Creative Director: Ted Simmons

Copywriter: Mark Chechik

Art Director: Sarah Frost

Photographer: Rob Grimm

THIRD PLACE

Brand: Evan Williams Single Barrel Bourbon

Supplier: Heaven Hill Distilleries

Marketing Director: Susan Overton

Brand Manager: Larry Kass

Agency: Keller Crescent Co.

Creative Director: Gary Ulrich

Copywriter: Pat Fagan

PRINT CAMPAIGN, CONSUMER

FIRST PLACE

Brand: Chopin Vodka

Supplier: Millennium Import Co.

Marketing Director: Tim Clarity

Brand Manager: Mark Bubula

Agency: Clarity Coverdale Fury

Creative Director: Jac Coverdale

Copywriter: Kelly Trewartha

Art Director: Glenn Gray

Photographer: William Huber

SECOND PLACE

Brand: Jack Daniel's

Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: Arnold Worldwide

Creative Director: Ted Simmons

Copywriters: Brad Fels, Tim Halpin

Art Director: Mark Ray

Photography: Michael Johnson, Ferguson Katzman, Michael Eastman

THIRD PLACE

Brand: Belvedere Vodka

Supplier: Millennium Import Co.

Marketing Director: Tim Clarity

Brand Manager: Jenny McDowell

Agency: Clarity Coverdale Fury

Creative Director: Jac Coverdale

Copywriter: Jetty Fury, Kelly Trewartha

Art Director: Jac Coverdale

Photographers: Raymond Meeks, Jac Coverdale

PRINT CAMPAIGN, SMALL SPACE

FIRST PLACE

Brand: Chopin Vodka

Supplier: Millennium Import Co.

Marketing Director: Tim Clarity

Brand Manager: Mark Bubula

Agency: Clarity Coverdale Fury

Creative Director: Jac Coverdale

Copywriter: Kelly Trewartha

Art Director: Glenn Gray

Photographer: William Huber

SECOND PLACE

Brand: Jack Daniel's Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: Arnold Worldwide

Creative Director: Ted Simmons, Tim Halpin

Copywriters: Ted Simmons, Tim Halpin

Art Director: Mike Eckhard

Photography: Jim Braddy

THIRD PLACE

Brand: Belvedere Vodka

Supplier: Millennium Import Co.

Marketing Director: Tim Clarity

Brand Manager: Jenny McDowell

Agency: Clarity Coverdale Fury

Creative Director: Jac Coverdale

Copywriter: Jetty Fury, Kelly Trewartha

Art Director: Jac Coverdale

Photographers: Raymond Meeks, Jac Coverdale

PRINT AD, SMALL SPACE

FIRST PLACE

Brand: Cotes du Rhone

Supplier: Inter Rhone

Marketing Director: Thierry Mllenotte

Agency: SOPEXA

Marketing Director: Gregory Deligdisch

Brand Manager: Richard Bush

Art Director: Paul Capelli (The Ad Store)

SECOND PLACE

Brand: Black Seal Rum

Supplier: Marie Brizard USA

Marketing Director: Michael Avitable

Agency: Howard R. Miller Communications

Creative Director: Kenneth Tomlian

Art Director: Tom Fowner

HOLIDAY/SPECIAL AD

FIRST PLACE

Brand: Arbor Mist

Supplier: Canandaigua Wine Co.

Marketing Director: Rob Vlosky

Brand Manager: Jon Giggino

Promotion Manager: Karin Wallace

Agency: Rocket Science

President: Gregg Juleen

Designer: Jennifer Tobicoe

VP/Account Dir.: James Kempland

SPECIAL SUPPLEMENT/INSERT

FIRST PLACE

Brand: Jack Daniels Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: Arnold Worldwide

Creative Director: Ted Simmons, Tim Halpin

Copywriter: Brad Fels

Art Directors: Sarah Frost, Candy Freund

Others: Runaway Technologies,

Photo Mosaic

INDIVIDUAL TV COMMERCIAL

FIRST PLACE (TIE)

Brand: Corona

Supplier: The Gambrinus Company

Marketing Director: Ron Christesson

Brand Manager: Don Mann

Agency: The Richards Group

Creative Directors: Jim Baldwin, Mike Renfro

Copywriter: Mike Renfro

Art Directors: Jim Baldwin

FIRST PLACE (TIE)

Brand: DiSaronno

Supplier: Bacardi USA

Marketing Director: Monsell Darville

Brand Managers: Paul Francis

Agency: McKinney & Silver

Creative Director: David Baldwin

Copywriter: Tom Mullen

Art Director: Tony Simmons

THIRD PLACE

Brand: Arbor Mist

Supplier: Canandaigua Wine Co.

Marketing Director: Rob Vlosky

Brand Manager: John Guggino

SPECIAL VIDEO

FIRST PLACE

Brand: Jack Daniel's Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Director: Erin Schlader

Agency: Dye, Van Mol & Lawrence

Creative Director: Nelson Eddy

Copywriter: Michael Dukes

Art Director: Dale Addy

SECOND PLACE

Brand: Bolla, McPherson, Fontada Candida, Michel Picard Wines

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Andrew Mansinne

Agency: Carmichael Lynch

Creative Director: Brian Kroening

Copywriter: Michael Atkinson

Art Director: Bill Hogan

THIRD PLACE

Brand: Inglenook

Supplier: Canandaigua Wine Co.

Marketing Director: Christopher Cohen

Brand Manager: Diana Pawlik

Promotion Manager: Karin Wallace

Agency: Rocket Science

Creative Director: Chris Boyd

Copywriter: Susie Geffen

VP/Account Dir.: James Kempland

TV CAMPAIGN

FIRST PLACE

Brand: Jack Daniel's Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Jack Kennard

Brand Manager: Jim Murphy

Agency: Arnold Worldwide

Creative Director: Ted Simmons

Copywriters: Brad Fels, Tim Halpin

Art Director: Mark Ray

Directors: Chris Reiss, Amy Hill

OUTDOOR/TRANSIT AD

FIRST PLACE

Brand: Jack Daniel's

Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: Arnold Worldwide

Creative Director: Ted Simmons

Copywriter: Brand Fels

Art Director: Mark Ray

Photography: Michael Johnson

SECOND PLACE

Brand: Corona Extra

Supplier: The Gambrinus Company

Marketing Director: Ron Christesson

Brand Manager: Don Mann

Agency: The Richards Group

Creative Directors: Jim Baldwin, Ron Henderson

Copywriter: Ron Henderson

Art Director: Jim Baldwin

THIRD PLACE

Brand: Midori

Supplier: Allied Domecq Spirits USA

Marketing Director: Avery Schmeisser

Brand Manager: Michele Gioia

Agency: Frierson Mee & Partners

Creative Director: James Hitchcock

Art Director: Rachel Leibson

OUTDOOR/TRANSIT CAMPAIGN

FIRST PLACE

Brand: Jameson Irish Whiskey

Supplier: Austin, Nichols & Co.

Marketing Director: Jeanne Toro

Brand Director: Jeff Agdern

Agency: McConnells

Creative Director: Gerry Kennedy

Copywriter: Kevin Barrington

Art Director: Paudge Donaghy

ALL-AROUND PACKAGING

FIRST PLACE

Brand: Belvedere, Chopin Vodkas

Supplier: Millennium Import Co.

Marketing Director: Tim Clarity

Brand Manager: Jenny McDowell, Mark Bubula

Agency: Parachute

Design/Clarity Coverdale Fury

Creative Director: Bob Upton

Art Director: Bob Upton

SECOND PLACE

Brand: Martini & Rossi Vermouth

Supplier: Bacardi USA

Marketing Director: Carol Lloyd

Brand Manager: Duncan Homer

Promotions Manager: Debbie Menegay

THIRD PLACE

Brand: Arizona (new plastic bottles)

Supplier: Ferolito Vultaggio & Sons

Marketing Director: Don Vultaggio

Creative Director: John Balboni

Art Director: Jean Pettine

NEW PRODUCT PACKAGING

FIRST PLACE

Brand: Antique Bourbon Collection

Supplier: Buffalo Trace Distillery

Marketing Director: Chris McCrory

Brand Manager: Ken Weber

Agency: SPAR Advertising

Creative Director: Lane Castiex

Art Director: Steve Decker

Graphic Designer: Renieri Turcios

SECOND PLACE

Brand: Eagle Rare Single Barrel Bourbon

Supplier: Old Prentice Distillery

Marketing Director: Chris McCrory

Brand Manager: Ken Weber

Agency: SPAR Advertising

Creative Director: Lane Castiex

Art Director: Steve Decker

Graphic Designer: Renieri Turcios

THIRD PLACE

Brand: Sutter Home/M. Trinchero

Supplier: Trinchero Family Estates

Marketing Director: Jim Miller

Agency: Landor Associates

Creative Director: Nicolas Aparicio

REDESIGNED LABEL/PACKAGE

FIRST PLACE

Brand: Elmer T. Lee Single

Barrel Bourbon

Supplier: Elmer T. Lee Distillery

Marketing Director: Chris McCrory

Brand Manager: Ken Weber

Agency: SPAR Advertising

Creative Director: Lane Castiex

Art Director: Catherine McAcy

SECOND PLACE

Brand: Fortant de France

Supplier: Kobrand Corp.

Marketing Director: Cathleen Burke

Brand Manager: Delphine Boutier

Artist: Pierre Francois

THIRD PLACE

Brand: Beefeater Gin

Supplier: Allied Domecq Spirits USA

Brand Manager: Phil West

Promotions Manager: Martha Puerta

Agency: Lewis Moberley

Art Director: Lewis Moberley

GIFT CARTON/TIN

FIRST PLACE

Brand: Belvedere

Chopin Vodkas

Supplier: Millennium Import Co.

Marketing Director: Tim Clarity

Brand Manager: Jenny

McDowell, Mark Bubula

Agency: Parachute

Design/Clarity Coverdale Fury

Creative Director: Bob Upton

Art Director: Bob Upton

SECOND PLACE

Brand: Bacardi 8

Supplier: Bacardi USA

Marketing Director: John Gomez

Brand Manager: Dawn Pauleuc

Agency: Chisholm Advertising

Creative Director: Al Chisholm

Copywriter: Al Chisholm

Art Director: Thomas Weinkle

Promotions Managers: Elba Illerandi, Maria Feirreiro

THIRD PLACE

Brand: Beefeater Gin

Supplier: Allied Domecq Spirits USA

Brand Manager: Phil West

Promotions Manager: Martha Puerta

Agency: Spring Design

GIFT SETS/PACKS

FIRST PLACE

Brand: Grey Goose Vodka

Supplier: Sidney Frank

Importing Co.

Marketing Director:

Bud Fenzel

Brand Manager: Olivier Bugat

Art Director: Bill Henderson

SECOND PLACE

Brand: Belvedere, Chopin Vodkas

Supplier: Millennium Import Co.

Marketing Director: Tim Clarity

Brand Manager: Jenny McDowell, Mark Bubula

Agency: Parachute Design/Clarity Coverdale Fury

Creative Director: Bob Upton

Art Director: Heather Cooley, Bob Upton

Production: Jon Wright

THIRD PLACE

Brand: Bombay Sapphire

Supplier: Bacardi USA

Marketing Director: Monsell Darville

Sr. Brand Manager: Paul Francis

Brand Manager: Cristi Moser

Agency: Zipatoni

Creative Director: Susan Chenot

Art Director: Tina Farmer

SHELF-TALKER/WOBBLER

FIRST PLACE

Brand: Gentleman Jack

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: DraftWorldwide

Creative Director: Michael Mazzier

Art Director: Michael Saputo

Promotions Mgr.: Riley Hedrick

SECOND PLACE

Brand: Fighting Cock

Supplier: Heaven Hill Distilleries

Marketing Director: Susan Overton

Brand Manager: Susan Wahl

Agency: Keller Crescent Co.

Copywriter: Karen Black

Art Director: Dave Straka

THIRD PLACE

Brand: Jack Daniel's Ruby Squeeze

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: DraftWorldwide

Creative Director: Joe Optholt

Art Director: Michael Mazzier

Promotions Mgr.: Riley Hedrick

BOTTLE NECKER/NECK HANGER

FIRST PLACE

Brand: Major Peters'

Supplier: Beverage Specialties

Marketing Director: Troy Woodrow

Agency: Bensur Advertising

Creative Director: Jason Lynch

Copywriter: John Chacona

Art Director: Jason Lynch

Other: Dan Bensur

SECOND PLACE

Brand: Martini & Rossi

Vermouth

Supplier: Bacardi USA

Marketing Director: Carol Lloyd

Brand Manager: Duncan Horner

Agency: Pinkhaus

Creative Director: Christopher Vice

Copywriter: Doug Paley

Art Director: Claudia Kis

Promotions Manager: Debbie Menegay

TIIIRD PLACE

Brand: Southern Comfort

Supplier: Brown-Forman Beverages Worldwide

National Marketing Mgr.: Jeff Musial

Brand Manager: Sean O'Connor

Agency: Momentum

Creative Director: Dean Weiler

Account Director: Elizabeth Baer

Production: Laura Michael

BANNER/STREAMER

FIRST PLACE

Brand: Heineken/Amstel

Supplier: Heineken USA

Marketing Director: Steve Hauser

Agency: Ryan Partnership

Creative Directors: Doug Conner, Ludwig Gayanilo

Copywriter: Aimee Silk

Art Director: Meghan Dewar

SECOND PLACE

Brand: Bacardi 8

Supplier: Bacardi USA

Marketing Director: John Gomez.

Brand Manager: Dawn Pauleuc

Agency: Chisholm Advertising & Collateral

Creative Director: Al Chisholm

Copywriter: Al Chisholm

Art Director: Thomas Weinkle

Promotions Manager: Elba Illerandi

THIRD PLACE

Brand: Drambuie

Supplier: Bacardi USA

Marketing Director: Celio Romanach

Brand Manager: Monica Garaitonandia

Agency: Zipatoni

Creative Director: Susan Chenot

Copywriter: Chris Trotter

Art Director: Lynn Ullman

Promotions Mgr.: Alfred Aparicio

DANGLER/MOBILE

FIRST PLACE

Brand: Kahua

Supplier: Allied Domecq Spirits USA

Brand Manager: Kevin McCarthy

Promotions Manager: Jana Gabe

Agency: Tuxis Group

Creative Director: Matt Potter

Art Director: Dan Hurd

Vendor: CMTI

SECOND PLACE

Brand: Heineken/Amstel

Supplier: Heineken USA

Marketing Director: Steve Hauser

Agency: Ryan Partnership

Creative Directors: Doug Conner, Ludwig Gayanilo

Copywriter: Aimee Silk

Art Director: Meghan Dewar

THIRD PLACE

Brand: Jack Daniel's Country Cocktails

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: DraftWorldwide

Creative Director: Michael Mazzier

Art Director: Jim Cybul

Promotions Mgr.: Riley Hedrick

CO-PACK

FIRST PLACE

Brand: Southern Comfort

Supplier: Brown-Forman Beverages Worldwide

National Marketing Mgr.: Jeff Musial

Brand Manager: Sean O'Connor

Agency: Momentum

Creative Director: Dean Weiler

Account Director: Elizabeth Baer

Production: Laura Michael

RADIO SPOT

FIRST PLACE

Brand: Southern Comfort

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Dana Allen

Brand Manager: Dana Allen

Agency: Arnold Worldwide

Creative Director: Ted Simmons

Copywriter: Lori Jones

SECOND PLACE

Brand: Jack Daniel's Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: Arnold Worldwide

Creative Director: Ted Simmons

Copywriter: Tim Halpin

THIRD PLACE

Brand: Corona

Supplier: The Gambrinus Company

Marketing Direqtor: Ron Christesson

Brand Manager: Don Mann

Agency: The Richards Group

Creative Director: Mike Renfro

Copywriter: Mike Renfro

RADIO CAMPAIGN

FIRST PLACE

Brand: St. Pauli Girl

Supplier: Barton Beers

Marketing Director: Fred Graefenhain

Brand Manager: Tom Willett

Agency: Hoffman York

CASE CARD

FIRST PLACE

Brand: Tecate

Supplier: Labatt USA

Marketing Director: Valdemar Cantu

Brand Manager: Andres Siefken

Agency: DVC Group

Creative Director: Rich Steuber

Copywriter: Lourdes Crespo

Art Director: Marc Feil

Other: Mike Cicale

SECOND PLACE

Brand: Jack Daniel's Family of Fine Whiskies

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: DraftWorldwide

Creative Director: Michael Mazzier

Art Director: Jim Cybul

Promotions Mgr.: Riley Hedrick

THIRD PLACE

Brand: Martini & Rossi Vermouth

Supplier: Bacardi USA

Marketing Director: Carol Lloyd

Brand Manager: Duncan Homer

Promotions Manager: Debbie Menegay

SWEEPSTAKES/TAKE-ONE CASE CARD

FIRST PLACE

Brand: Rolling Rock

Supplier: Labatt USA

Marketing Director: David Van Wees

Brand Managers: Jason English, Dan Hilbert, Jim Rodmon

Agency: DVC Group

Creative Director: Phil Zusi

Copywriters: Laura Buoncuore

Art Director: Scott Cocchiere

SECOND PLACE

Brand: Tecate

Supplier: Labatt USA

Marketing Director: Valdemar Cantu

Brand Manager: Andres Siefken

Agency: DVC Group

Creative Director: Rich Steuber

Copywriter: Lourdes Crespo

Art Director: Marc Feil

Other: Mike Cicale

THIRD PLACE

Brand: Christian Brothers

Supplier: Heaven Hill Distilleries

Marketing Director: Susan Overton

Brand Manager: Susan Overton

Agency: Keller Crescent Co.

Copywriter: Pat Fagan

Art Director: Naiyana Hardy

FLOOR BIN/RACK

FIRST PLACE

Brand: Beefeater Gin

Supplier: Alled Domecq Spirits USA

Brand Manager: Phil West

Promotions Manager: Martha Puerta

Agency: Tuxis Group

Creative Director: Matt Potter

Art Director: Martin Castagna

Vendor: Creations of Dallas

SECOND PLACE

Brand: Bacardi 8

Supplier: Bacardi USA

Marketing Director: John Gomez

Brand Manager: Dawn Pauleuc

Agency: Bish Creative Displays

Creative Director: Bill Miller

Promotions Manager: Diana Lendian

THIRD PLACE

Brand: DiSaronno

Supplier: Bacardi USA

Marketing Director: Monsell Darville

Brand Manager: Paul Francis

Agency: McKinney & Silver

Creative Director: David Baldwin

Art Director: Greg Dixon

Promotions Managers: Edwardo Piniero, Elizabeth Gort

ELECTRONIC SIGNAGE/DISPLAYS

FIRST PLACE

Brand: Martini & Rossi Vermouth

Supplier: Bacardi USA

Marketing Director: Carol Lloyd

Brand Manager: Duncan Horner

Agency: Pinkhaus

Creative Director: Carlos Perez

Art Director: Claudia Kis

Promotions Manager: Sharon Donnelly

SECOND PLACE

Brand: Kahlua

Supplier: Allied Domecq Spirits USA

Brand Manager: Kevin McCarthy

Promotions Manager: Jana Gabe

Agency: Tuxis Group

Creative Director: Matt Potter

Art Director: Dan Hurd

Vendor: Heritage Displays

THIRD PLACE

Brand: Jack Daniel's Family of Fine Whiskies

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: DraftWorldwide

Creative Director: Riley Hedrick

Art Director: Gene Giarratana Specialists, Inc.

Promotions Mgr.: Riley Hedrick

MULTI-CASE FLOOR DISPLAYS

FIRST PLACE

Brand: Dewar's Scotch

Supplier: Bacardi USA

Marketing Director: Marshall Dawson

Brand Manager: Robin Van Orman

Creative Director: Diana Lendian

Promotions Manager: Diana Lendian

SECOND PLACE

Brand: Wild Turkey

Supplier: Austin, Nichols

Marketing Director: Jeanne Toro

Agency: CCM

Art Director/Designer: Allan Meyerson

THIRD PLACE

Brand: Bacardi Limon

Supplier: Bacardi USA.

Marketing Director: Celio Romanach

Brand Director: Gregory Goldhaber

Agency: The Zipatoni Company

Creative Director: Lisa Fister

Copywriter: Tina Farmer

Art Director: Michelle Thomas

Promotions Mgr.: Marcicarmen Diaz

POSTERS

FIRST PLACE

Brand: Jack Daniel's Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: Dye, Van Mol & Lawrence

Creative Director: Chick Creasy

Copywriter: Nelson Eddy

Art Director: Dale Addy

SECOND PLACE

Brand: Rolling Rock

Supplier: Labatt USA

Marketing Director: David Van Wees

Brand Managers: Jason English, Dan Hilbert, Jim Rodmon

Agency: DVC Group

Creative Director: Phil Zusi

Copywriters: Laura Buoncuore

Art Director: Scott Cocchiere

THIRD PLACE

Brand: Tuaca Liqueur

Supplier: Brown-Forman Beverages Worldwide

Brand Manager: Anita Galvin

Agency: Creative Alliance

Copywriter: Mark Robinson

Art Director: Rick Hickey

Designer: Andy Frazier

SALES BROCHURE/SELL SHEET

FIRST PLACE

Brand: Cecchetti Sebastiani Cellar

Supplier: Cecchetti Sebastiani Cellar

Marketing Director: Donny Sebastiani

Brand Managers: Donny Sebastiani

Art Director: Michelle Smith, M-Space

SECOND PLACE

Brand: Southern Comfort

Supplier: Brown-Forman Beverages Worldwide

National Marketing Mgrs.: Jeff Musial, Paul Tuell

Brand Manager: Sean O'Connor

Agency: Momentum

Creative Director: Dean Weiler

Account Director: Elizabeth Baer

Account Manager: Jill Fields

Production: Laura Michael

THIRD PLACE

Brand: Jack Daniel's Single Barrel

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: DraftWorldwide

Creative Director: Michael Mazzier

Copywriter: Bill Marquardt

Art Director: Jim Cybul

Promotions Mgr.: Riley Hedrick

RECIPE BOOKLET

FIRST PLACE

Brand: DiSaronno

Supplier: Bacardi USA

Marketing Director: Monsell Darville

Brand Manager: Paul Francis

Agency: McKinney & Silver

Creative Director: David Baldwin

Copywriter: Ryan Coleman

Art Director: Greg Dixon

Promotions Manager: Debby Menegay

SECOND PLACE

Brand: Bacardi Limon

Supplier: Bacardi USA.

Marketing Director: Celio Romanach

Brand Director: Gregory Goldhaber

Agency: The Zipatoni Company

Creative Director: Lisa Fister

Copywriter: Tina Farmer

Art Director: Michelle Thomas

Promotions Mgr.: Marcicarmen Diaz

THIRD PLACE

Brand: Jack Daniel's Family of Fine Whiskies

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: DraftWorldwide

Creative Director: Michael Mazzier

Copywriter: Jay Sanders

Art Director: Jim Cybul

Promotions Mgr.: Riley Hedrick

BRANDED WEARABLES

FIRST PLACE

Brand: Kahlua

Supplier: Allied Domecq Spirits USA

Brand Manager: Kevin McCarthy

Promotions Manager: Jana Gabe

Agency: Tuxis Group

Creative Director: Matt Potter

Art Director: Dan Hurd

Vendor: TEI

SECOND PLACE

Brand: Rolling Rock

Supplier: Labatt USA

Marketing Director: David Van Wees

Brand Managers: Jason English, Dan

Hilbert, Jim Rodmon

Agency: DVC Group

Creative Director: Phil Zusi

Copywriters: Laura Buoncuore

Art Director: Scott Cocchiere

THIRD PLACE

Brand: Beefeater Gin

Supplier: Ailed Domecq Spirits USA

Brand Manager: Phil West

Promotions Manager: Martha Puerta

Agency: Tuxis Group

Creative Director: Matt Potter

Art Director: Martin Castagna

Vendor: CMTI

PROMOTIONAL GLASSWARE

FIRST PLACE

Brand: Beefeater Gin

Supplier: AIled Domecq

Spirits USA

Brand Manager: Phil West

Promotions Manager:

Martha Puerta

Agency: Tuxis Group

Creative Director: Matt Potter

Art Director: Cynthia Davis

Vendor: CDM Corp.

SECOND PLACE

Brand: Rain Vodka

Supplier: Sazerac

Company

Marketing Director:

Jay Cummins

Brand Manager:

Rebecca Green

Agency: SPAR Advertising

Creative Director:

Lane Casteix

Art Director:

Catherine McAcy

Account Supv.: Lisa Wells

THIRD PLACE

Brand: Kahlua

Supplier: Allied Domecq

Spirits USA

Brand Manager:

Kevin McCarthy

Promotions Manager:

Jana Gabe

Agency: Tuxis Group

Creative Director: Matt Potter

Art Director: Dan Hurd

Vendor: American Accessories

MOTION DISPLAY

FIRST PLACE

Brand: Tetley's English Ale

Supplier:

Barton Inc.

Marketing Director:

Fred Graefenhain

Brand Manager:

Barb Starr

Agency: Pride

Container Corp.

OTHER PREMIUM ITEMS

FIRST PLACE

Brand: Beefeater Gin (Martini tip jar)

Supplier: Alled Domecq Spirits USA

Brand Manager: Phil West

Promotions Manager: Martha Puerta

Agency: Tuxis Group

Creative Director: Matt Potter

Art Director: Cynthia Davis

Vendor: Anthony & Associates

SECOND PLACE

Brand: Rolling Rock (guitar)

Supplier: Labatt USA

Marketing Director: David Van Wees

Brand Managers: Jason English. Dan Hilbert, Jim Rodmon

Agency: DVC Group

Creative Director: Phil Zusi

Copywriters: Laura Buoncuore

Art Director: Scott Cocchiere

THIRD PLACE

Brand: Kahlua (talking magnets)

Supplier: Allied Domecq Spirits USA

Brand Manager: Kevin McCarthy

Promotions Manager: Jana Gabe

Agency: Tuxis Group

Creative Director: Matt Potter

Art Director: Dan Hurd

Vendor: TEl

TABLETENTS

FIRST PLACE

Brand: Kahlua

Supplier: Allied

Domecq Spirits USA

Brand Manager: Kevin McCarthy

Promotions Manager: Jane Gabe

Agency: Tuxis Group

Creative Director: Matt Potter

Art Director: Dan Hurd

Vendor: TEI

SECOND PLACE

Brand: Jack Daniel's Tennessee

Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: Encore Encore Strategic Marketing

Creative Director: Christopher Gromston

Art Director: Pat Weir

Promotions Mgr.: Riley Hedrick

THIRD PLACE

Brand: Arrow Cordials

Supplier: David Sherman Corp.

Marketing Director: Meg Syberg

Agency: Geile Rexford Creative Associates

Creative Director: Dave Geile

Art Director: Shawn Donahue

ON-PREMISE SIGNAGE

FIRST PLACE

Brand: Moet & Chandon

Supplier: Schieffelin & Somerset

Marketing Director: Nancy Northern

Brand Manager: Nancy Northern

Agency: 141 Integrated Communications

Creative Director: Grace Kang

Art Director: Kevin Garbarini

Acct. Team: Loretta

Markevics, Sue Arditi

SECOND PLACE

Brand: Miller High Life

Supplier: Miller Brewing Co.

National Accts. Marketing

Manager: Doug Kwikkel

Agency: Rocket Science

President: Gregg Juleen

Creative Director: Chris Boyd

Designers: Jason Reynolds, Jennifer Tobicoe

Acct. Director: Gregg Juleen

THIRD PLACE

Brand: Rolling Rock

Supplier: Labatt USA

Marketing Director: David Van Wees

Brand Managers: Jason English, Dan Hilbert, Jim Rodmon

Agency: DVC Group

Creative Director: Phil Zusi

Copywriters: Laura Buoncuore

Art Director: Scott Cocchiere

BACKBAR RISER/GLORIFIER

FIRST PLACE

Brand: Inferno Vodka

Supplier: David Sherman Corp.

Marketing Director: Meg Syberg

Agency: Geile Rexford Creative Associates

Creative Director: Dave Geile

SECOND PLACE

Brand: Dewar's Scotch

Supplier: Bacardi USA

Marketing Director: Marshall Dawson

Brand Manager: Robin Van Orman

Agency: The Zipatoni Company

Creative Directors: Susan Chenot, Martin Bihl

Copywriter: Chris Trotter

Art Director: Nikki Chambers

Promotions Mgr.: Elena Camargo

THIRD PLACE

Brand: Bacardi 8

Supplier: Bacardi USA

Marketing Director: John Gomez

Brand Manager: Dawn Pauleuc

Agency: Creations at Dallas

DIRECT MAIL

FIRST PLACE

Brand: Belvedere, Chopin Vodkas

Supplier: Millennium Import Co.

Marketing Director: Tim Clarity

Brand Managers: Jenny McDowell, Mark Bubula

Agency: Clarity Coverdale Fury

Creative Director: Jac Coverdale

Copywriter: Jerry Fury

Art Director: Jac Coverdale

Print Producer: Tern Herber

SECOND PLACE

Brand: Jack Daniel's Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Phil Vowels

Brand Manager: Mary Dews

Agency: Arnold Worldwide

Creative Director: Ted Simmons

Copywriter: Ted Simmons

Art Director: Candy Freund

Photography: Junebug Clark, Jim Braddy, Slick Lawson

THIRD PLACE

Brand: Tuaca Liqueur

Supplier: Brown-Forman Beverages Worldwide

Brand Manager: Anita Galvin

Agency: Creative Alliance

Creative Director: Rick Hickey

Copywriter: Mark Robinson

Art Director: Yvonne Haller

DRINK MENUS

FIRST PLACE

Brand: Kahlua

Supplier: Allied Domecq Spirits USA

Brand Manager: Kevin McCarthy

Promotions Manager: Jana Gabe

Agency: Tuxis Group

Creative Director: Matt Potter

Art Director: Dan Hurd

Vendor: Reproduction Services

TAP HANDLES

FIRST PLACE

Brand: Tetley's English Ale

Supplier: Barton Inc.

Marketing Director: Fred Graefenhain

Brand Manager: Barb Starr

Agency: Dorrett

PR SINGLE EVENT

FIRST PLACE

Brand: Rolling Rock

Supplier: Labatt USA

Marketing Director: David Van Wees

Brand Managers: Jason English, Dan Hilbert, Jim Rodmon

Agency: DVC Group

Creative Director: Phil Zusi

Copywriter: Laura Buoncuore

The Art of the Cognac Cocktail Party!

Art Director: Scott Cocchiere

SECOND PLACE

Brand: Cognac

Supplier: The Cognac Bureau (B.N.I.C.)

Marketing Director: Greg Deligdisch

Brand Managers: Kathleen Collier

Agency: SOPEXA

THIRD PLACE

Brand: Jagermeister

Supplier: Sidney Frank Importing Co.

Marketing Director: Bud Fenzel

Brand Managers: Jean-Marie Hems

Agency: In-House

Copywriters: Deirdre Maher

Art Director: Bill Henderson

Project Coord.: Amanda Lechner

PR CAMPAIGN

FIRST PLACE

Brand: Jack Daniel's Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: Dye, Van Mol & Lawrence

SECOND PLACE

Brand: DiSaronno

Supplier: Bacardi USA

Marketing Director: Monsell Darville

Brand Manager: Paul Francis

Agency: Edelman Public Relations

Copywriter: Heather Sheats (press releases)

THIRD PLACE (TIE)

Brand: Martini & Rossi Vermouth

Supplier: Bacardi USA

Marketing Director: Monsell Darville

Brand Manager: Carol Lloyd

Agency: The Baddish Group

Creative Director: Laura Baddish

Brand: Cotes du Rhone

Supplier: Inter Rhone

Marketing Director: Thierry Mellenotte

Agency: SOPEXA USA

Marketing Director: Gregory Deligdisch

Brand Manager: Richard Bush

PR Director: Kathleen Collier

PRESS KITS

FIRST PLACE

Brand: Polish Luxury Vodka

Supplier: Millennium Import Co.

Marketing Director: Tim Clarity

Brand Managers: Jenny McDowell,

Mark Bubula

Agency: Parachute Design/Clarity Coverdale Fury

Creative Director: Bob Upton

Copywriter: Jerry Steuber

Art Director: Cari Johnson

SECOND PLACE

Brand: K Hard Cider

Supplier: Canandaigua Wine Company

Marketing Director: Rob Vlosky

Brand Manager: John Guggino

THIRD PLACE

Brand: Jack Daniel's Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Mike Keyes

Brand Manager: Erin Schlader

Agency: Dye, Van Mol & Lawrence

Creative Director: Nelson Eddy

Copywriter: Rob Hoskins

WEB SITES

FIRST PLACE

Brand: Jack Daniel's Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Gail Koach

Brand Manager: Erin Schlader

Agency: Slingshot

Creative Directors: Chris Sekin, Mark Wyatt

Copywriter: David Coats

Art Director: Zane Morris

Other: Flash Development by Octopi

SECOND PLACE

Brand: Wines from France

Supplier: SOPEXA USA

Marketing Director: Greg Deligdisch

Brand Manager: Alice Loubaton

THIRD PLACE

Brand: Jagermeister

Supplier: Sidney Frank Importing

Marketing Director: Bid Fenzel

Brand Manager: Jean-Marie Heins

Agency: In-House, with Fresh Ground (CA)

Creative Director: Scott Herring (Fresh Ground)

Copywriter: Deirdre Maher

Art Director: Bill Henderson

Project Coord.: Amanda Lechner

WEB BANNER AD

FIRST PLACE

Brand: Jack Daniel's Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Marjorie Dufek

Brand Manager: Erin Schlader

Agency: Slingshot

Creative Directors: Chris Sekin/Mark Wyatt

Copywriter: David Coats

Flash Development: Darren McDougal

SECOND PLACE

Brand: Jack Daniel's Tennessee Whiskey

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Gail Koach

Brand Manager: Erin Schlader

Agency: Slingshot

Creative Directors: Chris Sekin, Mark Wyatt

Copywriter: David Coats

Flash Development: Darren McDougal

CD-ROM

FIRST PLACE

Brand: Heineken/Amstel

Supplier: Heineken USA

Marketing Director: Steve Hauser

Agency: Ryan Partnership

Creative Director: Richard Coppola

Copywriter: Aimee Silk

Producer: Robin Colangelo

SECOND PLACE

Brand: On-Premise Channel Marketing

Supplier: Brown-Forman Beverages Worldwide

Marketing Director: Jennie Meador

Agency: Creative Alliance

Creative Director: Rick Hickey

Copywriter: David Inman

Art Director: Yvonne Haller

PANEL OF JUDGES

WALT BISHOP

Senior Vice President

Creative Director

Bates Worldwide

JOHN A. DiGIANNI

President, Creative Director

Gianinoto Associates/New York

BRIAN LOGAN

General Manager

CPS Group/Bozell Worldwide

THOMAS COOK

Executive Vice President

Creative Director

Pedone & Partners

LARRY DUAST

Creative Director

Einson-Freeman

RICHARDO R. LOPES

Vice President

Executive Producer

Lopes Picture Company

CHRIS DeVITO

Associate Creative Director

DeVito Fitterman Advertising

LIONEL GREER

Corporate Strategy Consultant

LESLIE J. STARK

Senior Vice President

Executive Producer

DMB&B
COPYRIGHT 2001 Bev-AL Communications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

Article Details
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Author:Brandes, Richard
Publication:Beverage Dynamics
Geographic Code:1USA
Date:Nov 1, 2001
Words:4301
Previous Article:Retailer Wineselections: The Beverage Dynamics National Retailer Wine Panel recommends a lineup of top quality/value zinfandel.
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