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Advertisement Feature - Quality needn't be costly.

If you love quality brands but hate paying the full price, TK Maxx is the smartest place to shop on the planet.

The "Labels for Less" retailer sells famous-label womenswear, menswear, homewares, and gifts ( mostly current season ( at up to 60% less than the usual price.

The store's unique "off price" concept was imported from the States in 1994 and tailored for the UK market.

Each store has more than 50,000 items in stock at any one time and with 10,000 new pieces, styles and colours arriving every week to each store, the choice is unsurpassed.

So how on earth does it manage to offer such amazing deals? Firstly, the store's no-frills approach means savings can be passed on to customers.

Secondly, the stores' team of experienced buyers are briefed to scour a huge number of suppliers around the world and negotiate hard to bring fantastic deals to customers.

Savvy buyers can take advantage of the ever-changing stock by popping in regularly to snap up bargains. You'll find something completely different every time you visit.

Just some of the great buys currently available include more than 100 different designer and brand-name jeans, priced from just pounds 16.99.

Whatever your shape, you're sure to find a flattering style to suit your figure. For practical tips, see our fantastic denim buying guide inside by TV stylist and personal shopper to the stars Jay Hunt.

You'll also find striking new homewares in this season's hottest trend ( red, black and white, as well as original and limited-edition prints, photography, oils and watercolours, sourced by the store's new dedicated art buyer.

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Publication:Evening Chronicle (Newcastle, England)
Date:Jul 19, 2005
Previous Article:Toon up Nic bid to pounds 6m.
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